GoTV Launches PurePhat Within Its Mobile Television Lineup

March 2005 – GoTV (formerly 1KTV), the innovative, on-demand mobile television network, just announced the unveiling of PurePhat, the world’s first mobile TV service dedicated to the hip-hop lifestyle, for mobile phones. PurePhat, a new mobile channel that provides on-demand, up-to-the-minute hip-hop news, music, and specials will debut on all major carriers, including SprintPCS, Nextel and Cingular, beginning April 1st.

PurePhat is an exciting new mobile channel that provides the latest hip-hop news, including music, video, underground, battles and fashion, designed specifically for the urban lifestyle. This innovative channel is the first of its kind to be available on mobile phones. PurePhat will appear across Music, Entertainment, and News in GoTV’s mobile video offering.

“Hip-hop is all about music, sound, movement, color and fun. PurePhat from GoTV is the first to deliver the full impact of the hip-hop world to the mobile phone user,” said Kenn Raaf, PurePhat’s Executive Producer.

“Hip-hop is integral to American and global culture,” said Elizabeth Brooks, Senior Vice President, Marketing of GoTV. “As a full-service mobile television network, we’re thrilled to serve the community and to bring the best and newest of rap, hip-hop, and urban culture to our mobile offering.”

GoTV’s on-demand television programming delivers, direct to the cellphone, headline news, real-time sports scores, entertainment, music, and other rich audiovisual content from brands including ABC News, ABC Entertainment, FoxSports, and The Weather Channel, as well as original programming produced specifically for mobile phone users. GoTV is the only mobile service that delivers on-demand real-time sports scores, stats, news, and game information to mobile phone users. GoTV is available on SprintPCS, Cingular, and Nextel and comes pre-loaded on Nextel’s Motorola handsets.

About GoTV
GoTV (www.gotvnetworks.com) delivers instant, on-demand television programming direct to the mobile phone handset or wireless device, providing news, sports, music, entertainment and other essential content customized specifically for the mobile user. GoTV’s staff of Emmy Award-winning producers and writers work with the company’s best-of-breed media partners, including ABC News, Fox Sports, The Weather Channel, Variety, and others to create constantly updated programming optimized for both low-bandwidth and 3G handsets.

SOURCE GoTV