Yahoo! Introduces New Yahoo! Search

April 2003 -- Yahoo! today announced the launch of the new Yahoo! Search, a faster and easier way for users to find what they are searching for on the Internet. Building on the significant back-end technological improvements in relevancy and comprehensiveness Yahoo! Search made in October 2002, and leveraging the unique assets of the Yahoo! network, the new Yahoo! Search provides a better search experience to users through several new enhancements such as a cleaner, easier-to-use interface and faster ways to find relevant information.

Beginning today, users can access the new search product at http://search.yahoo.com as part of a rollout that will be completed over the next few days.

"Yahoo!'s goal is to provide the highest quality search experience on the Internet," said Dan Rosensweig, chief operating officer of Yahoo! Search & Marketplace. "The new Yahoo! Search marks the next step in building an innovative and integrated search platform that leverages the most relevant, comprehensive content from across the Web and innovative search solutions using leading search technology and content on Yahoo! The result is a more effective way for users to find what they are looking for on the Web.

"In the last eight months we have conducted extensive research to understand what our users are looking for in a search experience and these latest improvements to Yahoo! Search are focused on providing the key features that our users want," said Jeff Weiner, senior vice president of Yahoo! Search & Marketplace. "To accomplish this, we have built a world-class team and search organization, dramatically improved the quality of our search results, and acquired Inktomi, a leading search technology provider."

Faster, Easier, Smarter
The new enhancements to Yahoo! Search offer consumers instant access to the results they want. New features include:

• Cleaner, Easier-To-Use Page Design: A redesigned look and feel with a cleaner, easier-to-navigate interface. Includes an extended search box, improved and more accessible related searches on targeted queries to help users refine their search, a simple horizontal search tab menu to search the Web, Directory, News, Yellow Pages and Yahoo!'s new Image Search, clearer demarcation of page sections, and reduced dependency on graphical ads and overall greater relevancy of ads and sponsored results.
• Shortcuts to Information: Searches for maps, yellow pages, weather, news and dictionary definitions return answers more quickly than ever before. For example, typing in an address will produce a map of the location within the search results page in addition to Web results related to that area.
• Search Start Page (http://search.yahoo.com): Designed to complement the Yahoo! home page, which continues to be one of the highest trafficked search destinations online, the dedicated Yahoo! Search start page gives consumers a clean and centralized place to find search-oriented content.
• Customized Search Preferences: Search in over 30 different languages, choose the number of results displayed per page, open search results in a new window and more. In addition, users can now save their preferences through their Yahoo! ID to use Yahoo! Search the way they want from any computer.
• Enhanced Yahoo! Companion (http://companion.yahoo.com/): Yahoo! Companion, a search toolbar that enables users to use Yahoo Search from any browser, includes new search features such as the ability to search within a web site and highlight search terms on the page.
• Additional advanced features: Access to cached search results, new icon next to each search result link for the option to open a new window, ability to narrow searches by domain, update time, country and more.

Consumers will be able to access an online tour of Yahoo! Search's latest improvements at http://search.yahoo.com/tour.

In addition, as part of its continued improvements to Yahoo! Search, the company is accelerating its efforts to integrate Inktomi's leading search technology both domestically and globally to improve Search as well as its vertical properties across the network, in areas such as Yahoo! News, Yahoo! Shopping, Yahoo! Yellow Pages, Yahoo! Personals and Hotjobs.

SOURCE Newstream