Verbatim Launches Multi-colored DVD+R Disc

September 2002 - Inspired by the success of its colorful CD-Rs, Verbatim Corporation just announced 5-pack multi-colored DVD+R discs in color-matched DVD Super Jewel Box cases. The 4.7GB DataLifePlus DVD+R discs and DVD video-sized jewel boxes are produced in five vibrant colors--red, blue, yellow, green, and purple. Verbatim also announced 10-pack Super Jewel Box CD/DVD storage cases with two jewel boxes of each color.

Like Verbatim's standard write-once DVD+R discs, the new multi-colored discs are certified for 2.4x recording speed and can be played back by the vast majority of DVD-ROM drives and DVD video players in use today. The new DVD+R discs also feature the same patented Super Azo dye recording layer and scratch-resistant protective coating plus support for lossless linking and the Mount Ranier specification.

Designed to fit easily in most DVD video racks, the color-matched Super Jewel Box measures 7.5" x 5.6" x 0.4"--the same height as a VHS cassette and the same thin profile as a standard jewel case. The Verbatim Super Jewel Box is manufactured with a crystal-clear polystyrene material that is much more durable than a standard jewel case. The hinges and clasp are also stronger. Although vibrantly colored, the transparent cases provide clear visibility of all four spines, allowing users to easily read the DVD label without opening the case.

"Our new multi-colored DVD+R discs will appeal to consumers who want their home videos to have a professional look when they share them and when they're displayed," said Tim Clatterbuck, Verbatim Director of Optical Storage Marketing. "The vibrant colors are also functional because they can be used to color-code home videos by subject."

Verbatim's new multi-colored DVD+R discs will also appeal to businesses that want to distribute promotional DVDs that are ultra-durable and stand out from other videos. Businesses and consumers who want to standardize the look of their video collection with the Super Jewel Box storage cases or organize them by color can purchase additional Super Jewel Box cases in 10-packs.

Verbatim and its parent company, Mitsubishi Chemical Company (MCC), are original members of the DVD+RW Alliance that developed the DVD+RW format. Verbatim was the first to offer DVD+RW technology in both the ReWriteable and Write-Once formats and is the first to offer multi-colored DVD+R media.

Pricing, Availability
Available through authorized resellers and the Verbatim web site, the 5-pack DataLifePlus multi-colored DVD+R media have a street price of about $24.99. The 10-pack Super Jewel Box CD/DVD storage cases have a street price of $9.99. Verbatim offers insert card templates for the Super Jewel Box storage cases on its website, www.verbatim.com.