The Top 10 Most Deal-Friendly Online Retailers of 2011

It goes without saying that a retailer's primary objective is to make money — and preferably, a lot of it. In July, STORES released its list of the Top 100 Retailers of 2011, which lists what merchants made the most dinero during the past fiscal year. It may come as no surprise that Walmart overtook its competitors with ease, earning over $300 million in the United States alone.

While the goal of a retailer is to stay in the black, the budget-conscious shopper focuses on which stores offer the best deals. Walmart easily earned the most cash, but does that mean it also offered shoppers the best discounts, above all other merchants? Based on dealnews research, this was not the case.

Walmart may have grossed the most money, but in terms of the quantity of deals it offered, it was still a distant second to the retailer that's arguably the biggest name in online shopping: Amazon. Meanwhile, Amazon ranked 19th in total sales last year. It seems revenue doesn't tell the whole story, when it comes to deal offerings.

For the budget-conscious shopper, dealnews assembled a list of the Top 10 Most Deal-Friendly Online Stores of 2011 which lists merchants based on the number of dealnews deals.

The Top 10 Most Deal-Friendly Online Retailers of 2011:

1. Amazon: 8,996 deals: 24% Editors' Choice
2. Walmart: 3,144 deals: 12% Editors' Choice
3. Sears: 1,027 deals: 21% Editors' Choice
4. Best Buy: 857 deals: 31% Editors' Choice
5. Kohl's: 708 deals: 40% Editors' Choice
6. Target: 473 deals: 30% Editors' Choice (ranked 3rd by STORES)
7. Home Depot: 442 deals: 14% Editors' Choice (ranked 5th by STORES)
8. Macy's: 272 deals: 22% Editors' Choice (ranked 15th by STORES)
9. Lowe's: 260 deals: 28% Editors' Choice (ranked 8th by STORES)
10. Costco: 154 deals: 27% Editors' Choice (ranked 6th by STORES)

Read the full article on the dealnews website.

By Alison Barretta, dealnews senior content editor