Roxio Announces Campaign for Easy CD & DVD Creator 6 Platinum Launch

March 11 /PRNewswire-FirstCall/ -- Roxio announced today its integrated consumer marketing campaign that includes a national sweepstakes, retail promotion and an advertising campaign for the recent launch of its new Easy CD & DVD Creator 6; The Digital Media Suite, the only PC-based integrated software suite that includes feature-rich digital media applications desired by today's "digital consumer" to capture, edit, manage and burn photos, videos, music and data to CD or DVD.

Roxio and ESPN The Magazine have partnered to introduce its national "Save The Day" sweepstakes, www.roxio.com/savetheday, a promotion that offers consumers the chance to win a grand prize trip to any sports event in a major U.S. city of choice. First and Second prizes include a wireless notebook PC based on Intel* Centrino* mobile technology, Fujifilm FinePix 3800 digital camera and Roxio's best selling software products Easy CD & DVD Creator 6, PhotoSuite 5 Platinum and VideoWave Movie Creator.

In addition to its national "Save the Day" sweepstakes, Roxio will also roll out, in March or April issues, a national advertising campaign for Easy CD & DVD Creator 6 in leading trade publications including, Computer Shopper, PC Magazine and PC World.

Targeting 60 million households, other nationwide marketing programs include in-store promotions and newspaper insert advertisements with leading retailers, such as: CompUSA, BestBuy, Circuit City, Office Depot, Staples and others. While supplies last, consumers who purchase Roxio's Easy CD & DVD Creator 6 at participating retail stores will receive a free custom Roxio-branded CD/DVD wallet.

"The recent launch of Easy CD & DVD Creator 6 will be supported and celebrated by various marketing promotions designed to build retail foot traffic and sales," said Scott Steinberg, vice president of strategic marketing at Roxio. "We have an integrated campaign, that will extend throughout the year, targeted towards the "digital consumer" to promote sales of the product and the Roxio brand."

About Roxio
Roxio, Inc. provides the best selling digital media software in the world. Roxio makes award-winning software products for CD/DVD burning, photo editing and video editing. Roxio's family of products includes category leading products Easy CD & DVD Creator (Windows) and Toast (Macintosh) for CD/DVD burning, PhotoSuite for digital photography, and VideoWave for digital video. Roxio also makes GoBack the #1 selling system recovery software that enables PC users to instantly recover from system crashes, virus attacks and data loss. Roxio's current install base is in excess of 100 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, in stores with the leading worldwide retailers, through Internet partnerships and also sells its products direct at (www.roxio.com).

Source: Roxio, Inc.