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New Iomega Zip 100MB Value Drive Delivers Reliable Portable Storage on a Budget
July 16 /PRNewswire/ -- Iomega Corporation (NYSE: IOM), a
global leader in reliable portable data storage, today introduced Iomega's
most aggressively priced external Zip(R) drive ever: the Zip 100MB USB
VL-Series drive, which will be available in August at a U.S. suggested retail
price of $69.95. Iomega's new drive features a rugged design, reliable
operation and unmatched ease of use while lowering the cost of portable
storage for home and small business users and others.
The Zip 100MB USB VL-Series drive is a low-power design that requires no
power adapter, conveniently connecting to a host computer with a single USB
cable. The drive is compatible with all Iomega Zip 100MB disks, and is
designed for horizontal or vertical placement on a desktop, minimizing its
footprint. It comes complete with USB cable and IomegaWare(TM) software tools
for Macintosh(R), Windows(R) and Linux(R) computers.
"Iomega's Zip VL-Series drive targets a new broader audience on a budget that needs dependable portable storage for their computer files," said Doug Collier, senior vice president, product marketing, Iomega Corporation. "By making a new Zip drive available in a wider range of outlets, including mass merchandisers, Iomega expects to reach untapped markets, growing its user base and sales of durable, reliable Zip disks." In a packaging departure from Iomega's traditional boxes, Zip 100MB USB VL-Series drives will be sold in clear blister packs designed for easy in-store display on wall pegs, free-standing product displays, and on standard store shelves. The Zip 100MB USB VL-Series drive will be available in the U.S. at discount retail outlets, in Europe and in Latin America, and will be available alongside premium Zip drives on a promotional basis at major U.S. electronics stores, catalogs and distribution channels. For more information, please visit http://www.iomega.com/zip. MAKE YOUR OPINION COUNT - Click Here SOURCE Iomega Corporation [] 
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