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Microsoft Previews the Next Version of Windows Media Technologies
'Corona' to Power the Third Generation of Streaming on the Web, Delivering
Instant-On, Always-On Streaming and Bringing Home-Theater-Like Audio and Video
Quality To Broadband Users
Dec. 11 /PRNewswire/ -- In a keynote address today at Streaming
Media East 2001, Will Poole, vice president of the Windows(R) Digital Media
Division at Microsoft Corp. (Nasdaq: MSFT), addressed the role of digital
media in re-energizing the market for Web-based services and previewed the
first third-generation streaming platform technologies that will be included
in the next version of the Microsoft(R) Windows Media(TM) Technologies,
code-named "Corona." Poole demonstrated how "Corona" dramatically improves
Internet streaming by introducing Fast Stream, which gives an instant-on,
always-on experience, bringing home-theater-like audio and video quality to
broadband PC users. Far surpassing the capabilities of any other similar
technology, "Corona" is poised to lead the third generation of streaming on
the Web, which Poole defined to include broadcast-quality experiences for end
users and enhanced profitability for the entire digital media ecosystem.
"The features of this new platform provide both an improved economic proposition for advertisers and capabilities that will move streaming truly into the mass market, such as TV-like responsiveness and great audio and video quality," said Larry Gerbrandt, chief content officer for Kagan World Media. Microsoft also today announced that the first of the "Corona" technologies, Windows Media Services in Windows .NET Server, is immediately available for beta testing and is already delivering the most powerful streaming solution available today. The remaining "Corona" technologies, including new versions of Windows Media Player, Windows Media Audio and Video codecs, and Windows Media Encoder, as well as a new Windows Media Software Development Kit (SDK), are scheduled to be available for beta testing early next year. "In addition to other 'Corona' capabilities, Microsoft is showing how Windows Media supports DVD- and HDTV-quality programs at vastly reduced data rates, setting the stage for new networked and personal digital media storage capabilities and markets," said Richard Doherty, director of research at The Envisioneering Group. "For streaming on the Web to reach its full potential, it needs to break through today's limitations and provide a true broadcast-quality experience for broadband users who expect instant results and outstanding video quality," Poole said. "Windows Media 'Corona' will deliver on this promise, and in so doing create profitable and cost-saving opportunities for companies looking to develop and deliver Web-based digital media services." The following key "Corona" capabilities were previewed in today's keynote address:
More information about Windows Media Services in Windows .NET Server is available on the Web at http://www.microsoft.com/windowsmedia/ . Windows Media Services in Windows .NET Server is available for beta testing to subscribers of Microsoft MSDN(R) program. About Windows Media Windows Media is the leading digital media platform, providing unmatched audio and video quality to consumers, content providers, solution providers and software developers as well as business, education and government users. Windows Media offers the industry's only integrated rights-management solution and the most scalable and reliable streaming technology tested by independent labs. Windows Media Technologies includes Windows Media Player for consumers, Windows Media Services for servers, Windows Media Tools for content creation, and the Windows Media Software Development Kit for software developers. Windows Media Player, available in 26 languages, is the fastest-growing media player. More information about Windows Media can be found at http://www.microsoft.com/windowsmedia/ . About Microsoft Founded in 1975, Microsoft is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device. MAKE YOUR OPINION COUNT - Click Here SOURCE Microsoft Corp. [] 
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