Memorex to Ship 185MB/21 Minute Pocket CD-R and CD-RW in 10- and 50-Packs

Memorex 185MB/21Min Pocket CD-R Popularity Fueled by MP3 Audio, CD-R Camcorders and Utilization of CD-RW as a Floppy Disk or Zip Disc Replacement July 24 /PRNewswire/ -- Memtek Products, Inc., the U.S. distributor of the well-known Memorex branded media products announced today that it is expanding its offerings in the 185MB/21min "Pocket" CD-R/CD-RW category later this month. The leader in retail digital media, Memorex has enjoyed tremendous response from the initial release of Pocket CD-R in their 5-packs of discs in jewel cases. The 185MB/21 minute audio, 16X write speed discs will now be available in 10- and 50-pack configurations.

Memorex will also offer a 10-Pack of Pocket CD-RW. Each package of the new 10-Pack Pocket CD-RW will include FileCD 2.0 by NTI. The FileCD 2.0 program developed by NTI (NewTech InfoSystems) will allow the user to format a CD-RW in about 8 minutes at 4x speed. The new Pocket CD-RW will now be as easy as a floppy and as powerful as a CD. The user can now use the CD-RW to perform drag and drop functions just like a floppy disk.

The 10-disc Pocket CD-R version will be offered in a blister/spindle package and carry a suggested retail price of $14.99. The blister/spindle package has been designed to allow retailers to display the product standing up on shelves or on pegboard displays. The new 10 Pack CD-RW will be offered in the same blister/spindle package and carry a suggested retail price of $19.99. The 50-disc Pocket CD-R version will be available in a spindle package configuration and have a suggested retail price of $39.99.

"Our test of the Pocket CD-R has surpassed all of our expectations," stated Michael Golacinski, president of Memorex. "As the popularity of portable MP3 players and CD-R cameras has grown, so has our Pocket CD-R product. Our customers are buying the product because of the compact small size and relatively inexpensive per disc cost," continued Golacinski. "With the advent of many new small personal CD/MP3 players that are coming to the retail marketplace this fall, our new Pocket CD-R blank media is the logical choice for the retailer to present a complete product assortment to the consumer."

Memorex is an industry leading manufacturer and marketer of digital media products, computer peripherals and accessories. Memorex continues to maintain its own line of audio and video media products. Since the early 70's, Memorex has been one of the most widely recognized names in the consumer electronics industry. Today, it remains a well-respected brand in both the consumer electronics and computer industries. Memorex is headquartered in Santa Fe Springs, CA, and is a subsidiary of Memorex Products, Inc. For more information on Memorex products, call 562-906-2800, or visit the company's web site at www.memorex.com.

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SOURCE Memorex