Memorex First to Retail Shelves With Ink Jet Printable CD-Rs

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July 1 /PRNewswire/ -- Memorex announces the first ink jet printable CD-R media available to consumers in U.S. retail stores. Printable discs allow users to print directly on the surface of specially prepared CD-R media using affordable ink jet printers available at retail stores nationwide.

Unlike an ordinary blank disc, a printable disc comes with a porous surface that absorbs printer ink. Using direct printing ink jet printers, consumers can now achieve a professional style disc print on the surface of CD-R discs in just minutes while ensuring full compatibility with all CD and DVD drives or players. Memorex offers CD-R discs that are rated at 48X, and offer 80 minutes of audio record time and 700 MB of data storage.

"As consumers use CDs almost exclusively to store music, data and photos, they want to give discs their own personalized, creative look," said Brad Yeager, senior product marketing manager, digital media. "By printing directly onto the surface of CDs, consumers can easily create professional-looking discs for business or personal use."

A 30-pack spindle of Memorex Ink Jet Printable CD-Rs is available at various retail outlets and ememorex.com for a suggested retail price of $14.99. In addition, Memorex has an exclusive partnership with Epson whereby consumers who purchase the Epson Stylus Photo 900 ink jet printer and 30-pack of Memorex Ink Jet Printable CD-Rs through Sept. 1, 2003, are eligible for a $30 mail-in rebate from Epson.

Is it live or is it Memorex?
Memorex Products, Inc. is the industry sales and marketing leader of digital media, media accessories and computer input devices. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is a dominant brand in both consumer electronics and computer products. Memorex is headquartered in Santa Fe Springs, Calif. For more information on Memorex Products, Inc. or its products, please call 562-906-2800, or visit the company's Web site at www.memorex.com.

Source: Memorex