KidzMouse to Debut Sesame Street Line of Kid-Sized Computer Mice

Dec. 10 /PRNewswire/ -- KidzMouse, Inc., a developer of niche-market computer peripherals for educational use, announced today that it has signed a license agreement with the award-winning children's educational organization Sesame Workshop, creators of Sesame Street. The agreement will enable KidzMouse to offer its patented, half-sized computer mouse, which features a squeezable "head" for easier clicking by young children, in character designs patterned after Sesame Street's popular characters including Elmo, Cookie Monster, and Ernie.

KidzMouse, The Kid-Friendly Computer Mouse, has enjoyed strong success since its debut in 2001. The product has received favorable reviews from many educational and child-development experts due to its ease of use and ability to meet the limitations of growing hands. Offered in a number of original character designs including MollyMouse, BenjiBee, CoolBug, MarinaBug, Colby-T-Rex and others, the mice have become strong sellers via the company website www.kidzmouse.com , as well as a number of online and bricks-and-mortar retailers.

"Adding Sesame Workshop's leading characters to our product lineup is a wonderful re-affirmation of the goals and mission of KidzMouse," said Susan Giles, CEO and founder of KidzMouse, Inc. "KidzMouse is all about making computers creative, fun and enriching for young people. By introducing Sesame Street characters with our Advanced Optical Mouse technology as part of our family of computer mice, we are making PCs and Macs even more friendly and non-threatening for pre-schoolers and elementary school children."

"Technology can open new doors for a young mind and what better way to learn than with some familiar faces?" said Liz Kalodner, Executive Vice President and General Manager of Sesame Workshop's Global Consumer Products and International TV Distribution division. "We're working with KidzMouse for the first time, along with Elmo, Cookie Monster and Ernie, to make the computer experience more engaging and interactive for children."

January 2003 Debut
KidzMouse is currently developing its computer mouse designs based on the Sesame Street characters, and expects the products to be launched in January, 2003 with distribution in early February, 2003. The Sesame Street designs will be available for purchase through all existing KidzMouse retailers, computer OEMs, and catalog/educational resellers including MicroCenter, Dell Computer, CompUSA, FAO Schwarz, Educational Resources, Gateway, IBM, Talbots Toyland, and others.

MSRP for "Sesame Street by KidzMouse" Optical Mouse products will be $31.95 or higher, depending on whether the product is bundled with software. For more information about KidzMouse products, visit the company web site at www.kidzmouse.com .

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Source: KidzMouse, Inc.