Gateway Makes it Easier for Consumers to Order Their Perfect PC

Feb. 24, 2005 -- Gateway today introduced through its direct sales channel a complete new line of desktop PCs that can be customized with the widest selection of options the company has ever offered, including new Intel Pentium 4 600 series 64-bit processors.

Gateway customers who visit www.gateway.com or call 1-800-Gateway will be able to select the features that best fit their needs, including a choice of up to six options per category, including processors, displays, memory, hard drives, optical drives, speakers, audio cards, graphics cards, digital media readers, keyboards and software.

Most consumers and professionals are pretty savvy about what they need in a PC and this new line will let them be even more discerning, said Marc Demars, Gateways senior director of product marketing. Thanks to the companys efficient business model and flexibility, Gateway customers can personalize their PC systems with the upgrades they want and eliminate the extras they dont need. As a result, our customers can decide to integrate an advanced double-layer DVD+/-R/RW multi format drive into an entry level PC. Or, they may want to customize their PC with the latest 64-bit Intel 600 Series Processors, the highest performance graphics and audio cards to optimize their game playing experience.

Gateway 9310: Performance-Driven, Cool and Quiet
The Gateway 9310 Series PCs deliver the latest technology and premium features for consumers who want a system that provides cutting-edge technology for games, digital video editing and other demanding applications. All of the 9310 Series PCs are based on the companys unique patent-pending design that optimizes Intels BTX (Balanced Technology Extended) architecture, resulting in a quieter and more reliable PC. Gateways BTX PCs circulate up to three times more air than traditional PCs, so internal components like processors, hard drives and graphics cards are cooled more efficiently resulting in improved system reliability.

The Gateway 9310 Series PCs build on Intels BTX design to incorporate large, slow-speed fans which provide whisper-quiet operation. Also, the overall performance is improved by the design, which better cools PCI Express video cards that face into the wind tunnel. This design also allows the highest end video cards to occupy only one slot, instead of two, leaving an additional slot for gamers and power users to fill. Gateways innovative BTX case is ready for expansion with seven bays and five PCI slots (one PCI Express x16, three PCI and one PCI Express x1 slot.)

The Gateway 9310 Series incorporates the latest technology, including the new Intel Pentium 4 600 series processors that are ready to support 64-bit software using Intel Extended Memory 64 Technology. Hyper Threading Technology makes it easier and faster to take on several tasks, such as burning a music CD while viewing digital photos or working on a spreadsheet. Also, the new 9310 Series PCs using the new Intel processors have twice the cache for improved performance, enhanced power management and improved virus protection.

These new PCs can be customized with the latest high-end features for optimum performance and functionality. Customers can choose several options of LCD flat panel and CRT displays, SATA hard drives, up to 4GB of DDR2 memory, and up to 500GB of storage. The systems also feature the latest in networking technology integrated Gigabit (10/100/1000) Ethernet to ensure a fast network connection.

Digital media and gaming are enhanced by all the choices offered in the Gateway 9310 Series. Customers can choose from dedicated graphics cards from both ATI and nVidia to get realistic gaming images and enhanced graphics playback. Also, customers can choose between Intel High Definition Audio for high-fidelity 7.1 surround sound or a 24-bit SoundBlaster Audigy2 ZS sound card. Customers can select from multiple optical drives, including a 16X double-layer DVD+/-RW multi-format drive that can burn up to 8.5GB of data on double-layer DVD media, as well as an 8-in-1 memory card reader.

The Gateway 9310 Series is offered in several recommended configurations that are priced starting at only $1,099.99.

Other New Gateway PCs Range from Value to Performance Systems
Customers looking for a PC that can deliver the right features and performance at competitive prices have the choice of several new Gateway PCs, all of which can be customized to meet the users specific requirements. Like the Gateway 9310 Series, the entire line of Gateway PCs can be customized with a wide selection of hardware options including processor, display, memory, hard drive, digital media manager, optical drive, audio solution, speakers, keyboard and mouse.

Gateway 3310S: This budget-conscious PC begins at just $499.99 and delivers more than is typically expected at this price range. It features several choices of Intel Celeron processors and integrated Intel Extreme Graphics 2 with graphics performance that is 50 percent higher than systems in the same price range. The PC delivers excellent performance for email, web browsing, word processing and other productivity functions.

Gateway 5310S: Delivering added performance at a very competitive price, the Gateway 5310S is a great choice for digital hobbies, entertainment and every-day productivity. The PC features a choice of several Intel Pentium 4 processors, up to 2GB of DDR SDRAM, as well as premium technology, such as SATA hard drives, Intel 5.1 surround sound audio, and Intel Graphics Media Accelerator 900 with up to 128MB of shared DDR memory. The PC is priced starting at only $599.99.

Gateway 7310S: The Gateway 7310S is ideal for consumers who want additional power and performance for productivity, game playing and multimedia. The PC includes Intel Pentium 4 processors with Hyper Threading technology, PCI Express, SATA hard drives running at 7200 RPM, and supports up to 2GB of DDR SDRAM. High-definition Intel 5.1 surround sound audio further enhances the entertainment experience. Plus, the PC can also be expanded with high performance PCI Express graphics. The PC is priced starting at just $799.99.

The Gateway 9310 series, 7310S, 5310S and 3310S PCs come standard with Microsoft Windows XP Home Edition. Windows XP Professional and Microsoft Office can be selected as an upgrade if desired. The new PCs are supported by the companys standard limited warranty options. Additional service and support options are available.

Gateways commitment to quality and reliability is evident in its award-winning line of PCs as well as in its top-notch service and support programs. The companys extensive online support center helps customers maximize their PC investment; it gives them easy access to customer support representatives and information on important issues such as warranties, technical issues and upgrading.

Additionally, Gateway offers a pro-active service tool called BigFix at no charge on all its PCs. With the customers permission, BigFix identifies and sends messages offering upgrades to enhance the performance or capabilities of the PC. Always there, the Gateway System Recovery solution, offers all of Gateways customers the ability to easily recover drivers, applications or the full factory image. The Gateway System Recovery provides advanced recovery capabilities that are always available, so consumers experience less down time in the event of a system issue. Unlike other recovery systems, the Gateways solution lets customers restore the factory software image while maintaining all data files stored on the PC. Back-up options and restore procedures are simple, thanks to Gateways easy-to-understand recovery guide and system recovery interface.

See www.gateway.com for more information.

SOURCE Gateway

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