Epson Lowers Price of Epson Stylus Photo 780 Printer to $99

Aug. 16, 2001 - Epson America Inc. recently announced that it has reduced the price of the EPSON Stylus Photo 780 ink jet printer. With a new estimated street price of $99, this incredibly affordable printer gives customers the ability to print true BorderFree photos without "dots" in popular frame-ready sizes, in addition to everyday documents. It is also equipped with Epson's latest technology breakthrough, PRINT Image Matching. The EPSON Stylus Photo 780, which was originally available for $149* is now selling for $50 less than its introductory price, making it the lowest priced six-color photo printer available today. The EPSON Stylus Photo 780 is one of the first printers to offer support for PRINT Image Matching-enabled digital cameras, which ensures digital cameras and printers work together to automatically produce optimized prints. PRINT Image Matching is supported by leading manufacturers such as Casio, Epson, Konica, Kyocera, Minolta, Nikon, Olympus, PENTAX, Ricoh, Sanyo, Sony and Toshiba. Many of these manufacturers are currently introducing cameras that support the technology. EPSON Stylus Photo 780 customers will be able to obtain updated software that supports PRINT Imaging Matching directly from Epson's technical support line later this month.

"The EPSON Stylus Photo 780 offers our customers incredible six-color photo prints, PRINT Image Matching technology and convenient borderless printing at an even more affordable price," said Fabia Ochoa, product manager, photo imaging, Epson. "By offering this level of performance at such a low price, Epson is making photo printing accessible to anyone who wants to produce amazing prints at home without compromising quality."

More About the EPSON Stylus Photo 780
The EPSON Stylus Photo 780 printer is designed for at-home photo printing and offers the most flexible and easy-to-use solution for true photo quality and performance at an affordable price. It features up to 2880 x 720 dpi and Epson's Advanced Micro Piezo ink jet technology, a six-color photo ink system creating incredible detail, beautiful skin tones, sharper contrast and an ultra-wide color range designed ideally for photography. This printer also offers four-picoliter droplets, delivering the best in virtually continuous tone quality for prints that are indistinguishable from traditional photos.

The EPSON Stylus Photo 780 not only offers amazing resolution, but also provides Epson's patented, true BorderFree photo printing technology. Customers can print right to the edge on a variety of frame-ready, popular photographic paper sizes, including Epson's unique Borderless 4" x 6," "5 x 7" and "8 x 10" photo papers without any trimming or unsightly perforations. It is ideal for families and students who want the ultimate photo image quality for printing, sharing and displaying their pictures without spending a lot of money.

Additionally, the EPSON Stylus Photo 780 includes several bonus software programs valued at approximately $80, including ArcSoft PhotoImpression 3.0, EPSON Software Film Factory, and QBeo PhotoGenetics TE.

About Epson
Epson offers an extensive array of award-winning image capture and image output products for the consumer, business and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Founded in 1975, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America, Inc. is headquartered in Long Beach, Calif. More information about Epson and its products is available by calling 1-800-GO-EPSON or visiting the company's website at www.epson.com.

* Original price of EPSON Stylus Photo 780 was $149 after a $50 rebate.

SOURCE Epson

Computers | FromtheWire | Epson

[

]