Samsung Offers Additional Free Toner Cartridge with its ML-1210 Laser Printer

New Promotion Gives Consumers an Even Greater Reason to Purchase the Award-Winning ML-1210 Personal Laser Printer October 3, 2001 – Samsung, the fastest growing manufacturer of laser printers in the U.S., is offering consumers an even larger incentive to purchase its ML-1210 laser printer: a second free toner cartridge in addition to the one that comes standard with the unit! Consumers who buy the ML-1210 from retailers, e-tailers and resellers will receive the additional 1,000-page toner unit as part of their purchase. The promotion runs from October 1, 2001 to November 30, 2001.

“The new promotion continues Samsung’s tradition of giving consumers the highest quality products at the best value,” said Rey Roque, Vice President of Marketing, for Samsung’s Digital Information Technology Division (DITD). “The additional free toner cartridge is added incentive for consumers to experience the power and performance of Samsung’s laser printers.”

All ML-1210 printers shipped from Samsung in October and November will include the extra free toner unit in the box. For consumers who purchase a unit shipped prior to October, a mail-in coupon for the extra toner will be available at retail outlets. If a retail store is out of coupons and for those who buy the printer from e-tailers or resellers, a coupon will be posted on the company’s Web site at www.samsungusa.com/printer for the free toner.

A C/NET Editors’ Choice award winner, the ML-1210 is a 12 page-per-minute laser printer designed for home and small-business users as well as students. It features a 600 dpi resolution and comes equipped with a standard 66 MHz processor and 8MB of memory. The ML-1210 is PC and Mac compatible and incorporates both Parallel Port and USB Interfaces. In addition, the ML-1210 features Samsung’s unique one-touch toner save button. When activated, the toner save feature reduces toner consumption by up to 40%.

This incredible promotion offer is available at retail locations across the nation including CompUSA, Fry’s, Microcenter, J&R, DataVision and American TV. For additional information on the promotion, please visit www.samsungusa.com/printer or contact Samsung toll-free 800-SAMSUNG.

About Samsung
Samsung Electronics America’s Digital Information Technology Division (DITD), located in Irvine, California, is the U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). Samsung’s DITD markets a complete line of award-winning TFT and CRT computer displays, laser printers, fax machines, multifunction devices, CD-ROM and DVD-ROM drives. The SEA organization also oversees the North American operations of Samsung Telecommunications America, Samsung Canada and Samsung Mexico.

SEC, a $27 billion company with operations in more than 60 countries, is the largest electronics company in Korea and one of the top ten in the world. The company is the world’s number one producer of computer displays and DRAMs and was recently named one of the world’s Top 100 Brands by BusinessWeek magazine.

SOURCE Samsung