Philips Unveils World's Thinnest 3.5-Inch QVGA TFT-LCD

May 7 /PRNewswire-FirstCall/ -- Marking an industry first, Royal Philips Electronics of the Netherlands, a leader in the display arena, today unveiled the world's thinnest 3.5-inch QVGA thin-film-transistor liquid crystal display (TFT-LCD) color module for next-generation personal digital assistants (PDAs) and smart phone applications. Measuring only 3.5mm thick, this power-packed product answers the industry's call for thinner, highly functional, integrated display solutions that deliver superior front-of-screen (FOS) performance.Philips' signature super-thin transflective LCD module was designed to address the demand for optimal display resolution and performance able to support advanced multimedia capabilities for video, Internet and gaming within PDAs and smart phones-without sacrificing portability, battery life and overall convenience. The module also enables OEM customers to create thinner and lighter mobile device applications, while still allowing room for added functionality. Furthermore, this fully integrated, OEM-customizable platform reduces manufacturing costs, improves overall quality and speeds time to market.

Peter Hopper, CEO, Philips Components division's Mobile Display Systems business group, noted that this latest display offering augments Philips' suite of cutting-edge color and monochrome displays geared at enriching today's mobile experience. "Today's announcement underscores Philips' leadership in innovative mobile display design, development and manufacturing. As mobile communications continue to evolve, with greater need placed on added functionality and higher performance, we're investing in the resources and development work necessary to remain in front of these emerging trends. By leveraging Philips' technology prowess along with our strengths in displays, we can provide OEMs with the cutting-edge solutions that will speed time to market for the world's most advanced PDAs and smart phones."

The 3.5-inch QVGA TFT module delivers higher brightness, reflectance and color saturation through Philips' proprietary reflective panel construction. This integrated solution also incorporates Philips' unique, patented color-adjusting technology for transflective displays, which enhances luminance and color saturation without significantly increasing power consumption. Specifically, with this color-adjusting technology, users can enjoy brighter colors and unprecedented viewing capability, regardless of lighting conditions.

Philips' latest display will not only strengthen the company's reach in the telecommunications market, where it plays a leading role, but will also further entrench its presence in the PDA arena. With a sleek and thin mechanical outline that surpasses current competitive offerings, the display allows for integration of added functionality within the device, such as wireless technology platforms. This module is also fully compatible with standard graphics controller chips, enabling rich, advanced graphics capabilities and making it easier to achieve true plug-and-play functionality. It can also support a variety of operating systems.

Philips will be showcasing this first-of-its-kind display solution, along with other innovative display technologies, during the 2002 Symposium for Information Display (SID), May 19-24, at the Hynes Convention Center, Boston, Mass.

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Website: http://www.philips.com/

Computers | BusinessPro | FromtheWire | Philips

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