New Gateway Profile 4 All-in-One PC

Aug. 26 /PRNewswire-FirstCall/ -- Gateway, Inc. (NYSE:GTW) today launches its sleek new Gateway Profile 4 all-in-one PC with an aggressive advertising campaign encouraging people to compare it head-to-head with the Apple iMac computer on design, performance and value. TV, print and Web ads employ hard facts to demonstrate the superiority of the Gateway Profile 4 over the iMac.

A TV commercial debuting tonight on network news and sports programming depicts the Gateway Profile 4 leapfrogging several iMac computers, with each jump punctuating another point of comparison. After pointing out the Gateway Profile's superiority in memory size, available programs and other key attributes, the spot ends: "Did we mention the Gateway Profile 4 costs less than the iMac?" Approximately 83 percent of adult Americans will see the commercial an average of 14 times through September.

A magazine ad will encourage consumers and businesses to directly compare the Gateway Profile 4 and iMac computers with the headline: "It's a close contest. Until you turn them on."

The advertising campaign was created by Gateway's advertising agency, Siltanen/Keehn of El Segundo, Calif.

"Since the debut of the first Gateway Profile computer in 1999, we've pushed the envelope with what can be done in an all-in-one PC," said Bart Brown, Gateway senior vice president of solutions. "Nobody can compete with the performance, functionality, style and unbeatable price of the Gateway Profile 4. And it runs Microsoft Windows and thousands of applications, games and software titles that the iMac can't run."

Independent Bench Tests Validate Gateway Profile 4's Superior Performance
Independent, head-to-head performance tests completed this month by eTesting Labs of Foster City, Calif., documented the Gateway Profile's superiority over the iMac on 3D video performance, boot-up time, Internet browser performance and time to load large files. For example, the Gateway Profile 4 XL completed a web browsing test more than seven times faster than the Apple iMac system, running the script in just three seconds as compared to the iMac's 23 seconds.

The complete report on head-to-head performance test results can be found at http://www.etestinglabs.com/main/reports/gateway.asp .

Sleek Styling, Lethal Performance -- Starting at $999
The Gateway Profile 4 was created for people who want leading-edge performance in an ultra-stylish, space-saving design. Three years of innovation in all-in-one PC design have enabled Gateway to deliver the Gateway Profile's rich feature set and an incredible starting price of just $999.

The Gateway Profile 4 offers industry-leading performance and usability features, including support for fast Intel Pentium processors up to 2.80GHz. The new PC includes ample support for expansion of external devices for additional functionality. Plus, the addition of the conveniently located interfaces and ports -- including six USB 2.0 ports -- ensures the Gateway Profile 4 will stay on the job well into the future.

The Gateway Profile 4 was designed with flexibility in mind to suit a range of environments and applications. The new PC can support two displays -- a must for powering large lecture halls or board rooms. Plus, Gateway's Custom Integration Services can further customize the new PC to meet virtually any specialized requirements.

Features of the Gateway Profile 4 include:

• Intel Pentium 4 2.0GHz -- 2.80GHz or Intel Celeron 1.70GHz processor
• 128MB to 1024MB of DDR SDRAM, expandable to 2048MB
• 20GB to 120GB hard drive
• A CD-ROM, DVD-ROM, CD-RW or combo CD-RW/DVD-ROM drive
• Broadband- and network-ready with integrated 10/100 Ethernet network interface
• Multimedia readiness with integrated stereo speakers and an integrated 32MB NVIDIA GeForce 2 MX 400 graphics solution
• Efficient design and an external power supply allow for quiet operation
• 17-inch or 15-inch LCD flat panel display
• Room for additional functionality with microphone and headphone jacks on the front, one PCMCIA Type II slot, two USB 2.0 ports, and two IEEE 1394 on the side panel and four USB 2.0 ports, one LPT, one serial, VGA out, DC-in and two PS/2 ports on the rear panel

The Gateway Profile 4 computer is available in five different configurations to meet a wide range of customer needs at prices ranging from $999 - $1,999. One configuration is the Gateway Profile 4 X, which is available now for $1,499:

• Intel Pentium 4 2.4GHz processor
• 256MB of DDR SDRAM
• 40GB hard drive
• 17-inch LCD flat panel display
• CD-RW drive
• Microsoft Windows XP Home and Microsoft Works Suite
• Integrated 10/100 Ethernet network interface and modem

The Critics Approve
Several demanding critics have reviewed the new Gateway Profile 4 and remarked on the system's design, performance, unbeatable price and rich feature set. For example:

• Chicago Tribune technology columnist Jim Coates stated, "Behold, a computer that matches the style, grace and power of iMac but runs the far more popular Windows operating system."
• CNET reviewer Asa Somers stated, "Best of all, Gateway's aggressive pricing beats Apple's -- and even many similarly configured desktop PCs' -- any day."

More information about Gateway's products and services is available by calling 800-221-9616, via the company's Web site at http://www.gateway.com/ or at one of the Gateway stores nationwide.

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Web site: http://www.etestinglabs.com/main/reports/gateway.asp
Web site: http://www.siltanenkeehn.com/
Web site: http://www.gateway.com/

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