New Bloomba Search-Based Email Client

January 2004 -- Stata Laboratories recently introduced Bloomba 1.0, the world's first search-based email client. Engineered with a tightly-integrated search architecture, Bloomba delivers powerful new email search capabilities and productivity features with unique time-saving utilities and award-winning spam fighting tools.

Built using Stata Labs' proprietary Personal Content Database (PCDB) technology, Bloomba is designed with a Web browser-like search bar built directly into the user interface. Using key word searches, Bloomba automatically scans email addresses, subject fields and message text -- even the text within attachments -- and achieves near 100 percent accuracy in the results generated. As a result, Bloomba users never have to ask for an email or an attachment to be re-sent because they can perform a simple search and find messages, documents, spreadsheets, even presentations -- instantly. In fact, according to Ferris Research, search-based email programs are 90 percent faster than traditional folder-based email programs.

"We began developing Bloomba after asking a very basic question: Why is it you can find anything on the Web with a simple search, but you can't find an email you received last week," said Raymie Stata, co-founder and chief technology officer, Stata Labs, Inc. "Today, we are seeing more email than was imaginable five years ago, yet we are still relying on folders and filing and home grown organizational schemes for managing and maintaining all of our email correspondence. Bloomba offers users a new, more efficient and effective tool for regaining control of how they use and rely on email in the office or at home."

After two years of research and development and working closely with nearly 40,000 beta test subjects, Stata Labs designed Bloomba for the growing number of people who typically manage large volumes of email and are either beginning to outgrow or are becoming increasingly frustrated with the burden of mailbox overload, as well as the limitations and inefficiencies of traditional folder-based email clients. For example, with Bloomba, users no longer have to waste time remembering in which folder an important message was filed or dig through their mailbox for a presentation that was sent last year.

With a simple key word search, Bloomba delivers fast and accurate results.

"Search is a frustrating function in existing email programs. In fact, many users have given up on the search feature in their email clients as they sometimes can never locate a specific message," said David Ferris, editor, Ferris Research. "However, users have communicated that the anxiety and frustration felt when using Bloomba's search capabilities were clearly reduced due to its outstanding search capabilities. We haven't met a Bloomba user yet that has said they couldn't find a message they were looking for."

Integrated Award-Winning Spam Fighter
In addition to its advanced search and indexing capabilities, Bloomba is tightly-integrated with Stata Labs' new SAproxy Pro 2.0 spam fighting software. SAproxy Pro is an award-winning anti- spam solution based on the industry leading Open Source technology, SpamAssassin. A proven solution for blocking spam messages, SAproxy Pro works directly with Bloomba via menu buttons labeled "Delete as Spam" and "Not Spam" which allows SAproxy Pro to learn from what the user considers junk email. Together, SAproxy Pro and Bloomba offer a powerful combination for stopping spam.

Other Bloomba features include:

-- Easy Import/Export: Bloomba offers a quick, easy and risk-free import/export feature for replicating email files and settings for most major email clients on the market, including Microsoft Outlook, Outlook Express, Eudora, and Netscape Mail.

-- RSS Feed Integration: Bloomba is the only email client on the market with a built-in Real Simple Syndication (RSS) feature which enables users to have XML-based headlines and news from popular sources delivered directly into their email client. This feature provides users with all the benefits of a news delivery service without filling their inbox with messages or giving out their email addresses to spammers.

-- Smart Address Auto-Complete: Bloomba uses a form of machine learning to track usage patterns and can automatically suggest the most likely intended recipient and their email address with as little as one letter entered into the address field.

Pricing & Availability
Bloomba is available immediately at the promotional introductory price of $49.95, regularly $59.95, and includes SAproxy Pro 2.0 free-of-charge. For existing Bloomba beta testers and SAproxy users who have paid for support, Bloomba 1.0 and SAproxy Pro 2.0 upgrades will be made available at a discount. For more information please visit www.saproxy.com and www.bloomba.com.

SOURCE Stata Labs

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