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Gateway Reduces Prices on PCs
Rolls Out Upgraded Features, Values at All Price Points; Launches Stepped-Up Marketing Assault
 January, 2002 – Gateway Inc. (NYSE: GTW), which made its name by providing superior products at better prices than its competitors, introduces a newly reinvigorated product line with industry-leading values as its foundation. The company has dramatically reduced prices on its most popular desktop PCs, notebook PCs and servers, and at the same time packed in more premium features than ever before. Whether looking for the most powerful PC for under $600, or the most advanced PC on the market today – or anything in between -- Gateway customers now get more value for their technology dollar.For example, the performance-oriented Gateway 700SE (http://www.gateway.com/work/prod/sb_700seb_ProdDetail.shtml) desktop PC at $1,299 (3) has been upgraded with a flat panel display (instead of a CRT monitor); a 40GB hard drive; a dual optical 16X DVD with 24X CD-RW drive (instead of CD-RW alone) and 1394 IEEE. Now $100 less at $999 (3), the Gateway Solo 1400SE (http://www.gateway.com/work/prod/sb_s1400bse_ProdDetail.shtml) notebook PC features a standard DVD drive (vs. CD-ROM), plus an Intel Celeron processor 900 MHz, 256MB of memory (instead of 128MB) and a 14.1” (viewable) display. For growing businesses, award-winning Gateway desktop PCs start at $599 (3) also – the Gateway 300L (http://www.gateway.com/work/prod/sb_300lb_ProdDetail.shtml) even includes Microsoft Windows XP Professional, the new standard in operating systems for business. And the company has reduced the price of its basic Gateway 910C (http://www.gateway.com/work/prod/sb_gtwy910c_ProdDetail.shtml) small business server from $699 to $499 (3). Starting today, additional price reductions and feature upgrades can be found across Gateway's entire product line. “Gateway is back, with the best value in the industry at every price point – and that's where we'll be for the long term,” said Ted Waitt, Gateway chairman and CEO. “We want consumers and business customers to compare our products, feature-by-feature, to our competitors' -- because we know they'll conclude that Gateway gives them more.” Other recent additions to Gateway's value-oriented product lineup include:
Gateway already has begun to more aggressively communicate its value lineup, with a dramatically increased advertising schedule -- approximately 85 percent of Americans will see Gateway TV commercials an average of 10 times in February alone. The campaign includes TV, newspaper, magazine and online advertising, direct marketing, field marketing and in-store merchandising. Tuesday night, a new TV commercial spotlighting the company's top-of-the-line Gateway 700XL desktop PC will debut. A continuation of the company's popular TV ads featuring co-founder Ted Waitt and a talking Holstein cow, the commercial features the duo discussing the incredible power and features of the most advanced PC on the market today. Next week, Gateway's marketing assault will be further intensified when the company launches the largest national promotion in the company's history during the Olympic Winter Games to showcase its incredible new values. Gateway will capitalize on the power of its local retail presence with in-store events and other field marketing activities that supplement national and local advertising. As the Official Computer Hardware Supplier for the XIX Olympic Winter Games, Gateway has provided some 5,500 PCs and servers now deployed in Olympic venues around Salt Lake City, ready to power the Games when they begin on Feb. 8. The Olympic Winter Games provide a high-visibility forum for Gateway's product leadership message. Gateway's Olympics marketing campaign will spotlight the company's role in Salt Lake City – as part of the most technologically advanced Olympic Games ever -- and will feature selected desktop and notebook values at several key price points. Also, the Gateway cow will demonstrate that in addition to serving as the most effective spokes-animal in technology industry history, he has Olympic aspirations of his own. Gateway's Waitt will unveil more details of the company's national Olympics promotional plans during his presentation at the Goldman Sachs Technology Conference in Palm Springs, Calif., on Wednesday, Feb. 6. “Last year was about getting our costs in line and making some tough decisions to build a foundation for Gateway's growth,” said Waitt. “Today, our cost structure and balance sheet are the strongest they've been in years – and we're ready to start setting the pace again with our competitors. We're starting today.” (1) Fortune magazine, “America's Most Admired Companies,” February 19, 2001. (2) From the Harris Interactive Consumer TechPollSM study of 140,000 PC owners who use the Internet, released March 5, 2001. (3) Prices and configurations subject to change without notice or obligation. Prices exclude shipping and handling and taxes. (4) Limited warranties and service agreements apply; visit gateway.com or call 1-800-846-2000 for a free copy. SOURCE Gateway [] Similar |
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