Gateway Cuts the Cord

April 16, 2002 – Gateway today rolls out several Wireless Home Network offers supported by a new national TV ad. In the latest step toward realizing its digital solutions strategy, Gateway is aggressively marketing complete wireless solutions that take the mystery out of home networking. Gateway's Wireless Home Network Solutions are ideal for consumers who want to connect two or more PCs to share a single high-speed Internet connection, data and music files, and peripherals such as printers and scanners. The new ad promotes Gateway's $499 Wireless Home Network Solution, which includes the Intel AnyPoint Wireless II base station, desktop and notebook PC connections, convenient on-site installation and three years of limited warranty coverage and technical support.

Today, Gateway also rolls out several new offers, which make wireless networking an even better value when customers purchase a broadband subscription or Gateway notebook with an Intel Pentium 4 Processor-M. Customers who purchase a Gateway notebook with an Intel Pentium 4 Processor-M can get the complete Wireless Home Network Solution for just $299 with installation - a $200 savings. This $299 offer is also available to customers who purchase a broadband subscription from Gateway. And if the customer's notebook PC already has integrated 802.11b wireless capability, both of these offers are available for just $249.

The new TV commercial, which debuts tomorrow and features Gateway CEO Ted Waitt and his talking Holstein cow, highlights the company's ability to provide all the hardware, support and installation services consumers need to network their homes. The TV spot begins with Ted sending up a flare for help from his trusted advisor. The two meet to discuss wireless home networking and agree on an offer that includes hardware and home installation. The commercial was created by Gateway's advertising agency, Siltanen-Keehn.

"For households with multiple PCs, a wireless network means families can share computing resources like never before - kids can use a PC in their bedroom to download music while their parents file and print their taxes from a wireless notebook in the living room," said Mark Steele, vice president of wireless solutions, Gateway, Inc. "Our exciting new offers that combine wireless home networking with broadband and Mobile Pentium 4 help consumers get more value, productivity and enjoyment out of their technology investment."

"The combination of a high-speed broadband connection, Intel AnyPoint wireless home network products, a Pentium 4 mobile processor and a Gateway's Wireless Home Network installation service and ongoing support is a terrific way to spread the value and power of the Internet throughout and around the home," noted Barry Bonder, Director of Residential Gateway and Networking Products at Intel Corporation. "Gateway is the market leader in offering their customers comprehensive, cost-effective wireless home networks."

For more information, visit Gateway's Web site at www.gateway.com.

SOURCE Gateway