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Broderbund's Software Products Unlock the Power of Windows XP
Company Launches New Portfolio of Rich Media Products to Coincide With
The Launch of Microsoft Windows XP
Oct. 24 /PRNewswire/ -- Broderbund, a leading developer and
publisher of rich media software products today announced that it has launched
a portfolio of new products that will leverage the advantages of the Windows
XP operating system from Microsoft Corp. This new portfolio is targeted at
some of the highest growth segments of the market, such as video, photo,
music, CD burning, voice recognition and personal firewall -- categories that
will be further accelerated by the introduction of Windows XP. The new
operating system provides a strong foundation for these features and
Broderbund's portfolio provides full applications that build on it to offer
even more robust functionality.
For example, Broderbund's Extreme Media Digital Studio builds on the ability of Windows XP to quickly import data from digital camcorders and other peripherals with its video, music and photo editing capabilities. The Windows XP file management system provides the technology that Digital Studio can utilize to do things like add music to home videos and burn them on to video CDs. Digital Studio's unlimited MP3 compressions also complement the operating system's built-in MP3 player and CD burner. Broderbund's entire line of market-leading productivity products will be compatible with and take full advantage of the Windows XP environment. Microsoft has chosen Broderbund for the Windows XP launch because of the strength of the company's new and existing product portfolio and its historical market leadership. "We believe that our new product lines are perfectly timed to address the converging needs of users and take advantage of new high growth rich media segments, all of which will be accelerated by Windows XP," said Joe Roberts, executive vice president of Broderbund. "Broderbund's historic leadership in rich media categories, combined with the strength, stability and focus of our current business makes us well positioned to lead what we believe to be the next wave of consumer software." "Today's launch of Windows XP represents the arrival of a new standard of computing," said Shawn Sanford, group product manager of Windows XP for Microsoft. "Microsoft is excited to have the support of Broderbund to deliver the great new computing experiences to our customers." Recently, Broderbund launched a line of rich media software products, under the new Extreme Media brand:
The company has also launched utilities product lines that are synergistic with Windows XP:
Additionally, the company recently announced upgrades to its core product lines, all of which take full advantage of the Windows XP operating system. Broderbund's product lines include:
About Broderbund Broderbund is a leading publisher of rich media productivity products. Its brands, including The Print Shop, PrintMaster, Family Tree Maker and Dragon Naturally Speaking, are category leaders. Broderbund's flagship brand, The Print Shop, has sold more than 17 million units since its introduction in 1984. The company's newest brand, Extreme Media, features a line of products that are targeted at the video, photo, music CD burning, voice recognition and personal firewall categories. The company has more than 40 million+ customers in homes, businesses and schools worldwide. Broderbund operates ExpressIt.com, the company's award-winning website, which is visited by more than one million people every month. It offers greetings, photo albums, more than one million graphics and other products and services. Broderbund LLC is owned by an affiliate of Gores Technology Group, a privately held international acquisition and management firm that pursues an aggressive strategy of acquiring promising high technology organizations and managing them for growth and profitability. More information about Broderbund and its products can be found at www.broderbund.com. About Gores Technology Group With headquarters in Los Angeles, Gores Technology Group (GTG) is a privately held international acquisition and management firm that pursues an aggressive strategy of acquiring promising high-technology organizations and managing them for growth and profitability. GTG has acquired and managed approximately 40 interrelated but autonomous technology-oriented companies with locations throughout the world. Those companies provide a broad range of technology-based products and services to a substantial customer base representing millions of active users worldwide. Visit the company's Web site at www.gores.com. MAKE YOUR OPINION COUNT - Click Here SOURCE Broderbund LLC [] 
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