Listen Up – You were told in school to keep your mouth shut, pay attention, listen, and learn. The same thing applies if you want to be the teacher's pet and the most popular kid in school…listen to the community.
You may have heard by now that folks spend more time on Facebook than any other website. By a whole lot!
To be more precise, it's 53.5 billion minutes a month on the world's largest social networking site.
When Zuck announced at F8 – the Facebook developer's conference – that the site now had more than 800 million citizens, he said he wanted them to be even more involved with the Site. In fact, he wanted Facebook to become the destination where people tell the story of their life.
We, and you, might think that's over sharing, but the growing community is changing the way companies relate with customers.
Companies are establishing their Facebook pages in record numbers and feeling their way along as they build, expand, leverage those relationships.
No one is exactly certain how much all those eyeballs and likes are worth.
It's still too early to say how much a Facebook friend and his/her recommendation can generate, but that's not inhibiting the rush to be there.
Companies like Coke, Starbucks, Nutella, Papa John's, Pringles, Skittles, Zynga, Zappos, Electronic Arts feel it's worth the effort. Read more
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