Marketing and communications "experts" like to tell us how the Internet and Web 2.0 have opened up new opportunities for the industry to reach out to and influence people in new, exciting, more effective ways.

Instant information web sites, 10s of thousands of ready for your news bloggers, almost free social networks in which you can embed your news. Unique opportunities for the company to tap directly into the consumer before he/she makes a purchase.

How much better can it get? Marketing is fired up.

In unison they ask:

• Did you send them the well crafted release we approved?
  
• How many clips/hits did you get?
• Why are you working with XYZ user community group? How many buyers are there?
• Why did you send product to him/her to review…it's just an ego, self-expression blog? They are important…but. Managers and communications people talk the talk when it comes to blogs, podcasts, UGs, social sites.
  

Jack Peterson, VP of Marketing at Corsair, a worldwide leader in high performance computer and flash memory products, called today to let us know that the company has expanded its Flash Voyager and Flash Survivor USB family lines with huge, new 32 gigabyte capacity models. Corsair earned a reputation as being a first-to-market performance leader with cutting-edge products for the PC enthusiasts. Corsair supplies DRAM Memory, Flash Memory, Power Supplies and Water-cooling solutions for high-performance gaming systems, mission critical servers, and portable notebooks.

At 32 GB, these new drives have monster capacity. Only last year you were lucky to get 1 or 2 GB flash drives (or thumb drives, as some folks call them). These new drives may be the ultimate solution for storing, transporting and backing-up critical data. There are portable hard disc drives on the market that go to-- and beyond-- 32 GB, but they are much more delicate than these virtually indestructible flash drives. These Corsair USB drives provide ruggedness and performance simply not available in hard disc drives. read more »

File transfer just got a new face with My Passport Essential Portable USB drives from WD. The company has just released the new color scheme for their most reliable product. The USB hard drive that you trust with your high definition pictures, movies and music now comes in a new array of colors that includes brilliant orange, super sunny yellow, raindrop blue, arctic white, deep viola, cherry red, ultra mint, real red, intense blue, and vibrant pink. Not only has this product improved its look to fit the unique tastes and individuality of its users, but it maintains the same user friendly convenience and reliability that it started with.

The My Passport Essential Portable USB drives still allow you to safely carry around all of your personal and important files anywhere you go and easily transfer them onto any computer. And weighing less than 5 ounces the USB drive fits easily in your pocket or on your key chain. The 10 fun new colors are sure to make this product an eye catcher. read more »

By Jeff Zbar 
www.chiefhomeofficer.com

Power: Abundant, it drives the home office. Limited, unreliable or “unclean,” it can bring the wheels of business to a halt. APC has come out with the Power-Saving SurgeArrest. This surge protector provides home computer systems guaranteed protection from damaging surges and spikes — and saves electricity.

The device features new master/controlled outlets, which work to reduce energy consumption by automatically shutting down power to unused peripherals, such as printers, scanners and speakers when the computer is in sleep mode. Pretty cool — especially for home officers who are so dependent on their tech, but often overlook the little details. read more »