Lexar Media Demonstrates Next Generation JumpDrive 2.0 Pro at Comdex 2002

Nov. 20 /PRNewswire-FirstCall/ -- Lexar Media, Inc. (NASDAQ:LEXR), a leading developer of flash mass storage systems and an innovator of high-performance digital media and accessories, is demonstrating the next generation JumpDrive 2.0 Pro at the USB Implementers Forum Pavilion at Comdex. The latest JumpDrive 2.0 Pro product increases write speed performance to 6MB per second, up from 4.5MB per second. Lexar Media's unique high-speed controller technology and the Hi-Speed USB 2.0 specification are responsible for the enhanced speed. The JumpDrive 2.0 Pro is currently the only Hi-Speed USB flash drive certified by the USB Implementers Forum, a non-profit organization and forum for the advancement and adoption of Universal Serial Bus technology.

"Lexar Media continues to raise the bar for USB flash drive performance," said Steffen Hellmold, director of technical marketing and industrial OEM sales, Lexar Media. "Now with 6.0 megabytes per second both read and write speed, our Hi-Speed USB flash drive achieves data transfer rates never before possible with flash-based USB storage solutions, making it the ideal product for broadband OEM applications."

"The market for USB flash drives is expected to grow rapidly over the next few years, reaching 50 million units by 2006," says Jim Handy, director of non-volatile memory, Semico Research. "Because USB flash drives typically do not require drivers and can be connected to virtually any computer through a standard USB port, users are experiencing a new versatility in data transfer. The use of Hi-Speed USB interface technology enables data transfer speeds far beyond the 1 megabyte per second barrier set by Full-Speed USB. The 6 megabytes per second read and write speed of Lexar Media's JumpDrive 2.0 Pro should enhance the appeal that USB flash drives already have in the market."

JumpDrive 2.0 Pro with 6MB read/write speed can be seen at Comdex in the USB Pavilion, booth #2532-USB-31.

For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.

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Source: Lexar Media, Inc.