SRS Labs Introduces WOW HD at CES 2006

Dec. 28 /PRNewswire-FirstCall/ -- SRS Labs announced today that the new SRS WOW HD audio enhancement technology for televisions and consumer electronics products will debut at the International Consumer Electronics Show ("CES") from January 5-8th at the Las Vegas Convention Center in room N-218. SRS WOW HD provides consumers, for the first time, the ability to adjust the mix of the phantom center image relative to the background audio. Consumers can now easily position the dialog and vocals to their taste and playback environment. It also features high definition audio enhancement for added clarity of high frequency content along with advanced bass processing for superior low frequency sound quality. SRS Labs will be demonstrating WOW HD on Analog Devices' SigmaDSP audio processors at CES.

"Today's consumer electronics products present a variety of challenging design environments, requiring the highest degree of audio excellence within an efficient and fully programmable audio core," said Kevin Leary, product line director, precision signal processing business at Analog Devices. "ADI's SigmaDSP family of audio processors used with SRS WOW HD gives consumer electronics manufacturers all of the advanced audio features they want, while ADI's SigmaStudio programming environment provides more flexibility in design than has been previously available."

"We continually hear from consumers that dialog and other key audio elements get buried or muddy while they are watching TV or movies," said Alan Kraemer, chief technology officer at SRS Labs. "WOW HD enabled TVs and set top boxes allow consumers to mix the sound and overcome these issues." SRS WOW HD solutions are available for televisions, set top boxes, DVD recorders, and digital media players from SRS Labs platform partners including: Analog Devices' SigmaDSPs (AD1940/1941, ADAV400, ADAU1701); SigmaTel STMP35xx; Freescale Coldfire and ARM. Other WOW HD-enabled chips from leading semiconductor manufacturers will be available in early 2006.

More information on SRS WOW HD and other products from SRS Labs is available at www.srslabs.com.

SOURCE SRS Labs, Inc.