SIRIUS Conducts First-Ever Live Broadcast of Video Over Satellite Radio System

Jan. 8 /PRNewswire-FirstCall/ -- CES -- SIRIUS, the only satellite radio service delivering uncompromised coast-to-coast music and entertainment for your car and home, today demonstrated a live video broadcast over its satellite radio system, becoming the first satellite radio company to demonstrate video capability. The demonstration of this new video transmission capability took place at the Consumer Electronics Show (CES) in Las Vegas.

At its press conference today at CES, SIRIUS demonstrated a unique application of its satellite technology that could enable its subscribers to receive video transmissions, in addition to the company's offering of music, news, sports and entertainment. Today's consumer options for in-vehicle video are limited to built in VCRs or DVD players.

Currently, SIRIUS utilizes its satellite broadcast technology to transmit 100 digital "streams" of entertainment that include 60 streams of 100% commercial-free music, and 40 streams of news, sports and entertainment for $12.95 per month. Unlike today's radio channels, these digital streams from SIRIUS can also carry video signals or other data.

"It's all about choice," said Joseph P. Clayton, President and CEO of SIRIUS. "Our technology enables us to transmit a wide variety of data in addition to our commercial-free music and entertainment programming. But, regardless of what we transmit, the emphasis is on variety of selection and quality programming that enhances people's lives. Ultimately, our mission is to provide customers with premier entertainment choices."

"SIRIUS is the only satellite radio company that features statistical multiplexing technology, which allows us to maximize the utilization of our bits," said Larry Pesce, Vice President of Product Management and Strategic Planning. "This technology not only lets us dynamically allocate bandwidth to where the music needs it, but also gives us the flexibility to use those bits to transmit other data, which could include stock quotes, news clips, kid shows, sporting events, movies, along with many other types of content and applications."

Click on http://www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Source: SIRIUS