QuVIS Semiconductor Revolutionizes DVD and HDTV at CES

Las Vegas -- QuVIS Semiconductor, a division of QuVIS Inc., is demonstrating its revolutionary encoding technology at the 2001 Consumer Electronics Show in Las Vegas this week. The company will be demonstrating high definition video processing using QuVIS' encoding technology, which is now available for licensing. QuVIS Semiconductor is developing algorithms and integrated circuits that enable HD encoding and decoding at data rates that allow current DVD optical technology to support high quality HD playback.
The cornerstone of QuVIS's semiconductor offering features next-generation wavelet-based video codec technology that offers compression and decompression of High Definition content at data rates that will allow a single DVD to accommodate a full length high definition feature film. " QuVIS' compression technology and hardware have been proven in scores of Digital Cinema Applications and closed circuit high definition displays around the world," commented, James Miller, Vice President of Product Marketing. "The low bit rates and high quality images offered by our technology are being used today for recruited screenings by studios and in the post-production process. We are confident that our technology and our new licensing initiative will enable many new applications in areas ranging from Digital Cinema to consumer HDTV."

QuVIS' video codec is based on revolutionary technology that demonstrates compression efficiency and picture performance that is superior to any other compression technology available today. For applications such as electronic cinema that require superior picture quality at very high resolutions, the codec operates in QuVIS Priority Encoding (QPE) mode. QPE provides a guaranteed level of picture quality while compressing the amount of information required to represent that image. Extending the same basic principles for applications such as store and forward, video-on-demand, (where a premium is placed on channel efficiency), the codec employs additional encoding techniques acceptable for distributed video and operates in QuVIS Narrowband Encoding (QNE) mode. QNE guarantees a specified compressed data rate at the highest picture quality possible. This method allows for the establishment of video quality thresholds based on bandwidth and storage goals and supports store and forward and streaming applications. The flexibility of QuVIS' video codec technology proves beneficial to a wide variety of applications. QuVIS' new semiconductor division will integrate this technology into products that will enable viable business opportunities that were not previously possible.

About QuVIS, Inc.
QuVIS Inc., headquartered in Topeka, Kansas, is the leading provider of digital motion imaging technology. QuBit, a high-resolution digital server and the first true alternative to film, offers the highest resolution images available using equipment that is easy to operate, reliable, and cost effective. QuBit records, stores and plays back motion images for video and film production, computer animation, projection applications, television broadcast, virtual entertainment rides, scientific and medical/industrial applications. QuBit works both at and between all industry standard formats.

Since 1999, QuBit has been used for the worldwide digital cinema releases of Disney/Pixar's "Toy Story 2," Disney's "Bicentennial Man," "Mission To Mars," "Dinosaur," "Fantasia," and "Titan AE," by 20th Century Fox and "The Perfect Storm" by Warner Brothers with additional releases expected later this year. In addition, QuBit supports high-resolution displays and simulation rides at Madison Square Garden, Epcot Center, Sea World, Sony's Music Box-Berlin and other high profile venues throughout the world. www.quvis.com.

Source: QuVIS