Philips Launches New 23-Inch LCD Monitor

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January 4, 2006 – Philips Electronics has kick-started its latest line of business-class monitors with the unveiling of a new 23-inch widescreen LCD designed specifically with professional applications in mind. The monitor's combination of picture quality, wide screen and innovative features bolsters user productivity while greatly enhancing front-of-screen performance.

The Philips Brilliance 230WP7NS LCD monitor features a widescreen WUXGA 1920x1200 resolution, perfect for viewing two full-size (A4 or letter) pages side by side. A viewing angle of up to 178 degrees ensures a crisp picture during presentation settings. In addition, the LCD's advanced panel boosts performance from the previous generation model. Its 12ms response rate (8ms grey-to-grey) improves picture quality, delivering seamless imaging with no noticeable ghost images.

"Philips' 23-inch widescreen LCD monitor was fashioned around characteristics and specifications required and directly requested by business users, including everything needed within a professional environment and nothing that isn't," said John Neilson, vice president and general manager of Philips Business Solutions. "The clean and efficient design delivers leading performance and innovative features at a very competitive price point."

The design of the 230WP7NS focuses on user comfort and performance. The monitor leverages Philips' Super Ergo base, which adds versatility and creates an optimal viewing position for maximum comfort. The base allows the user to adjust the height, swivel and tilt of the monitor and can be used in either the traditional landscape or a portrait view. Further streamlining productivity and the overall user experience, the 230WP7NS includes a four-port USB 2.0 hub integrated into the monitor's bezel. All necessary cables, including a USB cable and both analog VGA and digital DVI connections cables, are standard with the monitor.

The 230WP7NS also features several image-enhancing technologies. SmartControl empowers users to fine-tune display performance by easily adjusting the various display settings in a familiar way. The picture quality of the 230WP7NS translates onto the physical page as well. The monitor is sRGB-enabled, calibrating color settings with any sRGB-equipped printer.

"The market for business-class LCD monitors is rapidly evolving," said Rhoda Alexander, director of monitor research at iSuppli Corporation. "While purchase price continues to play a large part in the selection process, IT managers are looking more closely at the total cost of ownership, in particular with regard to measurable productivity and performance improvements. Demand for large-screen, wide-format displays has surged in the past year as prices have declined and users and managers are recognizing the benefits inherent in the larger screen area and two-page, side-by-side capability."

The IT department also benefits from the 230WP7NS. The monitor is equipped with SmartManage technology, which allows administrators to include monitors in their asset management system. Administrators can track usage hours, adjust monitor settings, reset factory settings, verify monitor locations, power monitors on and off, provide technical support, communicate with end-users and set security policies to prevent theft and loss. Manual tasks, such as costly desk-side support and inventory audits, are virtually eliminated.

Gartner, a technology industry analyst firm, estimates that companies that begin an asset management program can experience up to a 30 percent reduction in cost per asset in the first year and continued savings of up to 10 percent annually over the next five years. In this way, SmartManage significantly lowers the total cost of ownership for each Philips LCD employed.

Philips' emphasis on sustainability
Philips is committed to conserving natural resources. Its LCD monitors are based on an eco-design process that places an emphasis on sustainability during production. The process reduces water and energy consumption during production, leaving more resources for future generations. The monitors also have standby power consumption typically lower than competitive products, providing energy savings to the end-user as part of a lower total cost of ownership.

Philips LCDs also already comply with the stringent European Community RoHS (Restriction of Hazardous Substances) Directive that mandates restrictions on hazardous substances in electrical and electronic equipment. The directive’s goal is to virtually eliminate toxic substances like lead from displays. Lead-free displays help to eliminate issues connected with the disposal of hazardous waste from Philips monitors.

Pricing and availability
Philips Brilliance 230WP7NS LCD monitor is currently available at a suggested retail price of $1,499. Philips professional monitors are available for purchase through Philips approved distributors, resellers and system integrators.

SOURCE Royal Philips Electronics