New Tiny Zoom Lens Digital Camera from PENTAX

Remember the classic question, ‘Is it smaller than a breadbox?’ on the '50s television quiz show What's My Line? In this 21st century, photographic consumers may ask, ‘Is it smaller than an Altoids tin?’ because the newest digital camera from PENTAX, the OptioS, is so small that it fits into an empty Altoids tin!

The OptioS is the smallest PENTAX 3.2 megapixel camera, but don't let the size fool you. OptioS has a 3X zoom lens, sharp image resolution and a tough aluminum alloy case.

How does PENTAX load so much into such a small space? The OptioS features a sliding lens zoom mechanism that allows the camera's 3X optical lens to fully recede up and away into the camera housing. This system helps protect the lens and reduce the size of the OptioS by almost 60 percent compared to the PENTAX Optio330RS. A new Multi Chip Module in the circuit board and the redesigned chamber have further minimized free space in the OptioS.

Despite the size, OptioS is packed with features: a movie mode with sound playback, a voice recording mode for attaching 30-second memos to selected images, a 1.6-inch LCD monitor, approximately 11MB of built-in memory and a rechargeable lithium-ion battery.

The OptioS will be shipped to major camera retailers around the end of March 2003.

For more information visit www.pentaxusa.com.