Luxury Travel Services Now on Mobile Devices

February 27, 2007 - Crisp Wireless, the mobile technology and services company specializing in powering mobile web sites, and Concierge.com, the leading online resource for luxury travel, today announce the launch of Concierge Mobile. Discriminating travelers can now access Concierge.com content including trusted recommendations, insider guides and Condé Nast Traveler's Gold List of the top hotels and resorts in the world. Additionally, travel enthusiasts can download picturesque images as wallpaper to their mobile phone.

Crisp Wireless was selected to engineer, launch and manage Concierge Mobile due to the benefits mLogic, their proprietary technology platform offers. One of mLogic's key features is handset optimization, utilizing an extensive device database that ensures an optimal and customized experience is delivered to consumers. Many variables determine the features that can be supported, including the manufacturer, handset model, carrier network and regulations. Crisp Wireless has also provided a service so consumers can access Concierge Mobile simply by typing www.concierge.com into their wireless device and they are automatically redirected to the optimal web site experience.

"Concierge.com users are high-end, luxury travelers who are early adopters and utilize the latest technology offerings," says Peter J. Frank, editor in chief of Concierge.com. "It is essential for our brand to extend our online services to mobile devices to meet the needs of our customers."

Concierge Mobile will generate revenue with mobile advertising and plans on offering existing web advertisers along with new marketers the opportunity to integrate into the mobile application. Concierge Mobile provides an intelligent, highly targeted advertising channel, allowing the site to match specific advertisers to relevant destinations and enabling these advertisers to deliver contextually meaningful and targeted messages to consumers.

"Crisp Wireless empowers our customers to become ad supported, including fixed sponsorships, dynamic ad serving and customized microsites, with our main focus on enabling publishers to collect mobile media advertising dollars," said Mary Park, vice president, business development for Crisp Wireless. "We have helped many media companies build an effective model to both extend their brand onto mobile devices while incorporating advertising in a meaningful way to help drive revenue."

Concierge Mobile is the first and only mobile site dedicated to recommendations for affluent travelers. It is easy to use, does not require registration, and is free (beyond what wireless service providers charge for air time). Concierge Mobile works on any mobile phone or device that can access the Internet. For more information, please visit www.crispwireless.com.

SOURCE Crisp Wireless