Home Office Highway Taps Verizon Wireless as Premier Sponsor
May 30, 2008 – Home Office Highway, the digital road show that this summer will showcase how personal electronics and small business technology can empower the digital lifestyle from within the comforts of a recreational vehicle, has signed Verizon Wireless as a presenting sponsor.
“Verizon Wireless is an ideal sponsor because its communications products are vital to any road warrior or digital consumer,” said Jeff Zbar, the tour’s creator and host (www.homeofficehighway.com). “People who work from the seat of a car or a tech-laden RV must be able to reliably log on to the Internet or communicate with their wireless phone. It’s essential to working and living in the Digital Age.”
“Home Office Highway is a great new concept that relates to such a large part of today’s mobile society,” said Chuck Hamby, public relations manager for Verizon Wireless in Florida. “We’re glad to have the opportunity to show off a variety of our wireless technologies that meet the dynamic lifestyle wishes to work and play while on the move.”
Setting off in a recreational vehicle packed with the latest office technology from partner Office Depot, Zbar and his family will reveal just how productive the modern family can be when traveling the nation’s highways. A widely published technology columnist and author, Zbar will write from the road; his wife, Robbie, will manage the family’s home finances; and their kids will stay connected with friends as the RV travels from Florida up the Eastern Seaboard.
Home Office Highway’s target audience is large and growing – with spending power in the billions. It includes home-business owners (14 million), teleworkers and corporate employees who work from home or the road (25 million), and heads of households who manage family finances via the Internet, electronic banking and bill-pay services.
The 25-foot RV will visit small towns, popular tourist destinations and Office Depot locations. The family will live digitally, networking multiple laptops on latest wireless broadband service, while Zbar files dispatches, blogs and Webcam videologues to reveal how productive a “road warrior” – and his family – can be from the road. Visitors will receive a booklet on setting up an ideal workplace from the road – courtesy Design Print Ship Depot.
ABOUT THE HOST: Jeff Zbar’s work has appeared internationally in Entrepreneur.com, Costco Connection, JuggleZine, the South Florida Business Journal, the South Florida Sun- Sentinel, among other outlets. Learn more at www.homeofficehighway.com and www.chiefhomeofficer.com. Zbar will be available for media interviews before and throughout the tour, which is scheduled to depart South Florida in early July, and remain on the road for three weeks. For media availability, contact Alan T. Brown with Fish Consulting (954-893-9151 / alan@fish-consulting.com.
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