Hilton and Discovery Kids Partner to Offer Summer of 'Discovery'
May 25, 2006--To kick off the 2006 summer travel season, Hilton Hotels and Discovery Kids Channel are teaming up to create the "Hilton Discovery Kids Package," a family vacation promotion available at all participating Hilton Hotels in the United States, Canada and Mexico.
Beginning Memorial Day Weekend, families can receive the best available rate on summer accommodations by reserving their "Hilton Discovery Kids Package" online at www.hilton.com. Parents and kids have the opportunity to enter "Travel Should Spark Discovery" promotion for a chance to discover a foreign land during a seven-night/six-day vacation at one of eight exotic participating Hilton Hotels locations worldwide.
Starting June 30, kids aged 12 and under will be welcomed at check-in with a complimentary Hilton Discovery Kids Pack. Filled with all the essentials for an adventure-filled vacation, the pack includes complimentary continental breakfast, an exclusive Discovery Kids DVD that features four episodes of the fan-favorite, hit series "Endurance," an activity book and a complimentary one-month subscription to Cosmeo, the revolutionary new homework help tool that harnesses the power of broadband and media to help kids achieve academic breakthroughs. The summer package marks the beginning of a longer relationship between Hilton and Discovery Kids to develop innovative programming that merges education and fun for family travels year-round.
"Summer vacations should stir creativity, pique curiosity and spark discovery," said Jeffrey Diskin, senior vice president of Hilton brand management. "A fun and unique way to indulge the curiosities and interests of our younger guests, this Discovery Kids program encourages education, adventure and learning through travel and reinforces our brand philosophy that travel should educate and awaken the mind."
After their Hilton stay, kids will also have the opportunity to share their vacation for a chance to have their stories air on television. By sending in photos and/or video, accompanied by a short description of his or her summer adventure and explorations to "Show Us Your Summer" at DiscoveryKids.com, their video may be selected to air on Discovery Kids Channel, and online at DiscoveryKids.com.
"Learning shouldn't be limited to the school year," adds Discovery Kids GM Marjorie Kaplan. "This new creative partnership with Hilton extends Discovery Kids content that entertains and empowers kids beyond watching programs on television. As summer vacations take kids to new places and they experience new things, they now can share the knowledge they've gained with their friends and other kids around the country."
The recipient of a record 14 Daytime Emmy; nominations in 2006, Discovery Kids is setting new standards in programming for children. From the Emmy-winning DISCOVERY KIDS ON NBC block to the commercial-free READY SET LEARN! preschool programming strand and the growing Discovery Kids Channel, Discovery Kids is providing young viewers with the highest-quality entertainment on the air today. Discovery Kids Channel is currently available in 38 million homes in the United States.
For more details on the "Travel Should Spark Discovery" Sweepstakes, "Show Us Your Summer," or to sign up for the "Hilton Discovery Kids Package," families can visit www.hilton.com or call 1-800-HILTONS.
SOURCE Hilton


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