Sony Lowers the Price of PlayStation 2 to $129.99

April 20 /PRNewswire/ -- Sony Computer Entertainment America Inc. today announced that it has made its PlayStation2 computer entertainment system more affordable than ever throughout North America. Effective immediately, consumers can purchase the PlayStation 2 computer entertainment system for a suggested retail price (SRP) of $129.99/$139.99 CND. The company expects this latest price move to fuel consumer demand even further.

PlayStation 2 is the most popular gaming platform in North America, Europe/PAL territories and Japan/Asia, the only gaming platform to enjoy such widespread global success. To date, more than 101 million PlayStation 2 units and approximately one billion pieces of software for the PlayStation 2 have shipped worldwide, making it the fastest-selling gaming platform in the world. According to The NPD Group, PlayStation 2 continues to lead console unit market share with 55.6 percent in the U.S., more than double of any other console on the market to date. PlayStation 2 also leads on the software front with nearly a 70 percent lead over any other competitor when it comes to software titles available at market in March .

"While we continue to innovate and design groundbreaking new products, we remain dedicated to our long-term vision for the PlayStation 2 platform," said Kaz Hirai, president and CEO, Sony Computer Entertainment America. "Now even more consumers, as well as casual gamers, can experience what the PlayStation 2 platform has to offer -- an unrivaled combination of the largest selection of software, a growing community for online gaming and one-of-a-kind accessories such as EyeToy -- at a new value price."

SOURCE Sony Computer Entertainment America Inc.