Sony Ericsson Announces Two New Cyber-shot Phones

Feb. 6 /PRNewswire/ -- Soon after announcing it has shipped 4.5 million Cyber-shot camera phones since the launch of the K790/K800 last summer, Sony Ericsson today introduces two new phones to the Cyber-shot phone family. Intended to deliver Cyber-shot phones to a broader audience, these phones make sure you never miss an important shot.

The K810 Cyber-shot phone is a sleek, high-performance device boasting a 3.2 megapixel camera including auto focus and a Xenon flash. Innovative applications such as Photo Fix help to further improve the quality of your pictures, even after you have taken them. Illuminated camera icons to the side of the main keypad, which light up when in camera mode, allow you to access camera menu options at the touch of a button.

Complementing the K810, the K550 Cyber-shot phone delivers the benefits of Cyber-shot technology in a compact (14mm thin) form factor with very easy to use features. Equipped with a 2.0 megapixel camera with auto focus plus an LED photo light and active lens cover, the K550 helps ensure that you're always ready to take and share the best possible images. Additionally Bluetooth technology and picture blogging makes it easy to share quality images with friends and family.

"Worldwide, consumers are realizing that the best digital camera is the one you have with you," says Steve Walker, head of global product marketing at Sony Ericsson. "The K800/K790 introduced last year established the Cyber-shot phone as a credible fusion of phone and camera. Now the K810 and K550 move the market forward by introducing new applications and providing real improvements in the customer experience. Attractive price points also mean Cyber-shot phones are available to a whole new audience."

While very slim, the K810 is a feature rich device enabling consumers to take quality shots while on the move. The new illuminated camera icons allow you to select advanced camera settings (such as picture size & self timer) by simply clicking on one of the hardkeys; so no need to navigate into the full camera menu and risk missing a special shot. It is a UMTS device enabling high-speed picture blogging, and will be one of the most advanced camera phones available.

Don't miss the action
No longer do poor light conditions and lack of contrast mean a poor quality picture. When in camera mode, the Xenon flash with red eye reduction helps with picture taking in low-light conditions. If a photo needs some improvement, then a new photo fix solution can optimize brightness & picture contrast at the touch of a button. Meanwhile, if you are shooting a moving object (perhaps at a sporting event), then Sony Ericsson's BestPic feature will let you take nine photos in quick succession and simply choose the best one.

Sharing your pictures is easily done with the K810 Cyber-shot phone thanks to a host of connectivity options: Picture blogging allows you to upload your shots to your own blog site, while Bluetooth technology and USB 2.0 make it straightforward to share photos with friends or connect to your PC.

The K810 Cyber-shot phone is a UMTS 2100 (GSM 900/1800/1900) device available beginning Q2 2007 in Europe and Asia. The K810 will be available in two stylish colors: Noble Blue and Golden Ivory. K550 Cyber-shot phone brings the experience to more people Even if you are new to camera phone photography or the Cyber-shot experience, the new K550 is designed to be an intuitive integration of a highly-specified digital camera with a mobile phone. Simply slide open the lens cover to activate the camera and the Cyber-shot menu appears in the phone's screen, which at 1.9" serves as a clear viewfinder.

Once an image has been captured, sharing it can be done in a number of ways, each one a simple process. Picture blogging makes it simple to send images to a blog site; support for Memory Stick Micro(M2) allows the user to transfer images easily between compatible devices and Bluetooth 2.0 provides for simple sharing with other phones and Bluetooth-equipped devices. PictBridge makes it possible to print directly via USB (provided in-box) from the K550 to a compatible printer; cutting out the computer and the complexity.

Available in Jet Black or Pearl White, the K550 Cyber-shot phone is a Quad-Band EDGE device and will launch in North America from Q2 2007.

Add more to your memories
Two new accessories designed to let you easily manage your calls and photos were also announced today. The Desk Stand CDS-65 allows you to speedily transfer photographs between phone and PC via USB, or simply to synchronize data between the two while charging the phone. Attach a portable Handsfree headset such as the HBH-PV710 and you can enjoy voice conversations while transferring images and music. The CDS-65 is available from Q2 2007.

For those who are regularly using their Cyber-shot phone (or any manufacturer's compatible Bluetooth phone) Sony Ericsson's new Bluetooth Car Speakerphone HCB-120 requires no installation and attaches effortlessly to a car's sun visor. The HCB-120 automatically pairs with Sony Ericsson handsets, but also works with Bluetooth enabled devices from other manufacturers. A digital display and a built-in tilt sensor ensure that the display reads the right way and makes it easy to see who is calling. With leading talk/stand-by times (up to 24 and 450 hours respectively), this speakerphone is a perfect compliment for the Bluetooth functionality in the K550 & K810. The HCB-120 will be available from Q2 2007.

For more information on Sony Ericsson, please visit www.sonyericsson.com/us

SOURCE Sony Ericsson