Nikon’s my Picturetown Makes it Easy to Upload, Organize, Store and Share Pictures

April 10, 2008 - With new advances to "bring your circle closer", Nikon is pleased to introduce the latest version of my Picturetown, a smart and state-of-the-art photo sharing and storage service. Featuring improvements in design and interactivity, my Picturetown makes it easier than ever for consumers to securely store their photos and share them with family and friends.

Upgrades to my Picturetown include the following:

• The ability to upload RAW (NEF) files viewable as JPEGs
  
• The ability to search for photos by the date they were uploaded or taken using a calendar
  
• A full-screen slideshow option for viewing photos customizable with now up to 25 choices for background music
  
• A new system allowing users to rate their images on a scale of 0-5
  
• A seamless interaction with Nikon's Wi-Fi enabled cameras including the newly announced S52c
  
• The ability to receive photos uploaded via the Eye-Fi card
  

In addition to those listed above, my Picturetown continues to offer easy-to-use upload and organizational tools, the ability to send photos directly to Flickr, a mobile application viewable on BlackBerry devices and smart phones and 2GB free of photo storage.

"For the latest version of my Picturetown, we listened closely to consumers' feedback and added new functions and capabilities," said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. "We invite all cameras users to experience my Picturetown, the ultimate destination for storing, organizing and sharing images."

My Picturetown's new features will launch end of April 2008. Two gigabytes of storage will be free with the option to purchase up to 200GB through a my Picturetown Gold Account. For more information on my Picturetown and other Nikon products, please visit www.mypicturetown.com and www.nikonusa.com.

SOURCE Nikon