Nickelodeon and Shutterfly to Create New Character-Customized Digital Photo Products

Nov. 7 /PRNewswire-FirstCall/ -- Nickelodeon & Viacom Consumer Products, the licensing division of the number-one entertainment brand for kids, and Shutterfly, Inc.), the leading Internet-based social expression and personal publishing service, today announced a licensing agreement to create and distribute a new line of personalized Shutterfly products. The new offerings will feature three of the world's most popular animated children's characters: SpongeBob SquarePants, Dora the Explorer and Diego from Go, Diego, Go!. Available only at Shutterfly beginning November 2007, Nickelodeon's iconic characters will appear on the largest selection ever offered of Shutterfly licensed products including: Photo Books, Adventure Books, Greeting Cards, and Photo Cards. This partnership significantly expands Shutterfly's licensed product portfolio, and enables parents to create personally customized, one-of-a-kind digital photo products and gifts that combine favorite home images with their kid's favorite Nick characters.

"We are delighted to partner with an online market leader and innovator like Shutterfly to bring Nick's most popular characters to a full range of customized photo-based products," said Margaret Milnes, VP of Social Expressions and Book Publishing at Nickelodeon. "Shutterfly customers and Nick fans can now create unique keepsakes that will be cherished by families for years to come."

"SpongeBob, Dora and Diego are incredibly popular among our customers, and we're confident this will be exciting news among the Shutterfly community, especially with the holiday season fast approaching," said Dan McCormick, Vice President of Strategy at Shutterfly. "Nickelodeon is an iconic brand, enjoyed by children and parents alike, and we are proud to partner with the Company on a strategic level, leveraging our personal publishing platform to easily integrate Nickelodeon's all-star properties across our award-winning product lines."

The new product line includes a range of Adventure Books and Photo Books as well as Photo Greeting Cards and Photo Cards:

Adventure Books
Building on the popularity of Shutterfly's children's story book line, Adventure Books, the Company is pleased to announce its newest title: "Dora and My Rescue Adventure." The book takes just a few minutes to create: parents supply a single photo of their child and information to help personalize his/her story (i.e. name, birthday and hometown). In days, the child will receive a timeless, one-of-a-kind story where they appear on every page of an exciting travel adventure with Dora, helping to save Boots the monkey! For more information on Adventure Books, please visit www.shutterfly.com/adventure.

Photo Books
Shutterfly also introduces three new character Photo Books from Nickelodeon: Dora the Explorer, Go, Diego, Go!, and - debuting in November - SpongeBob SquarePants. These hardcover Photo Books allow parents to transform personal photos into original stories featuring these well-known and well-loved characters. Available in two sizes, 8x8 and 12x12, parents simply drag and drop their photos into the story templates to create a quality family keepsake. For more information on Photo Books, please visit www.shutterfly.com/photobooks.

Beginning in early 2008, Shutterfly will also introduce a selection of Greeting Cards and Photo Cards featuring Nickelodeon characters. Details will be available soon at www.shutterfly.com.

SOURCE Nickelodeon