GE Profile Refrigerators Offer Fresh Approach to Food

June 15, 2006--Summertime is the perfect opportunity to enjoy fresh fruits and vegetables, especially with the opening of farmer's markets across the country. However, keeping these foods fresh can be a challenge. According to a national survey sponsored by GE, 58 percent of consumers who responded to the survey admitted to discovering spoiled produce more often than any other item in their refrigerator.

Foods like fruits and vegetables need higher humidity to stay fresh. The award-winning GE Profile Side-by-Side Refrigerator with ClimateKeeper2 technology has an advanced food storage system that keeps food garden fresh longer. Unlike conventional refrigerators that use a single evaporator, ClimateKeeper2 has two cooling systems, one for the fresh food compartment that creates and maintains higher humidity and one for the freezer that provides a dry environment for frozen foods to keep them at their best. Combined with GE's exclusive FrostGuard technology, which defrosts the freezer only when necessary, the risk of freezer burn is also greatly reduced.

Keepin' it Cool

Warmer weather brings more entertainment opportunities. Plus, with the kids home this summer, the refrigerator could get a good workout. GE offers several features that help keep perishables cold regardless of frequent door openings. There's no need to be concerned about keeping on-the-door beverages fresh with the convenient, in-the-door beverage center with sensor technology. The enclosed beverage center keeps items colder than the rest of the refrigerator regardless of how many times the refrigerator door is opened. The sensor actually measures temperature to keep items like milk icy cold, but not frozen. Two adjustable racks holds cans, gallon jugs, bottles and smaller items.

Also, a TurboCool setting quickly cools the refrigerator after frequent door openings or when hot items are placed inside. Now these technologically advanced Profile refrigerators have even more to offer in terms of convenience and appearance.

• Cooks will find that following recipes is especially convenient with the integrated external ice and water dispenser now featuring advanced PreciseFill technology. Simply select the amount of water needed and glassware, bowls, stockpots or saucepans are quickly filled with the specific amount of filtered water desired, from one ounce to 10 cups. The system is accurate and easy to use.
  
• On stainless steel models, the sleek dispenser is now color-matched to the refrigerator door for a seamless appearance that further integrates the dispenser into the overall design. Modern LED lighting illuminates the dispenser.
  
• Inside the refrigerator, the addition of GE Reveal lighting takes the interior from ordinary to extraordinary. Casting a bright, natural glow throughout the interior, the new lighting filters out dull yellows and shows food's true colors in the most appetizing way.
  
• The Profile M-Series now also offers the exclusive, full-extension ExpressChill sealed crisper with three settings. The crisper chills foods and beverages in minutes instead of hours.
  

The new features are now available on select GE Profile P-Series, N-Series and M-Series models. The side-by-side refrigerators come in a choice of white, bisque, black, high-gloss stainless steel, stainless steel wrapped, freestanding and counter-depth. Depending on model, configuration and finish, the estimated retail price ranges from $1800-$3600.

For more information,visit www.ge.com.

SOURCE GE