Endust Introduces a New Advanced Formula and Duster

July 26, 2006 – Gone are the days when women spent hours tediously cleaning their homes, however sixty-five percent* of modern women still take pride in a clean home. Since they have little time to spend cleaning, eighty-three percent* of women agreed, “I need a cleaning product that saves me time, but results that look like I didn’t cut any corners.” To address this need, Endust offers two quick and easy multi-surface cleaners: the NEW, improved Endust Dusting and Cleaning Spray and Endust Duster.

Endust Dusting and Cleaning Spray picks up dust while also removing allergens, fingerprints and smudges and providing a light, natural shine. Its new, advanced, fast-acting formula makes it easy to wipe on and quick to dry, resulting in a more even, consistent shine without leaving residue or build-up behind. With 62 percent* of female cleaners looking for a “good smelling clean” and 26 percent* of all cleaners interested in “a zesty smell,” the new, improved aerosol fragrances, Lemon Zest and Orange Citrus Burst are sure to please even the most fickle cleaners.

Endust Duster is a multi-surface, disposable hand duster that picks up and removes dust, dirt and even hair. For those hard-to-reach surfaces, the Endust Duster is designed with an eight- way rotating pivot grip handle making it easy to dust and go. The lemon-scented, soft, fluffy duster grabs dust and leaves behind a clean, residue-free surface.

The Endust Dusting and Cleaning Spray contains a unique, proprietary; no-wax formula that works practically anywhere dust collects, including non-wood surfaces. “Consumers will enjoy our new, refreshing Endust fragrances, combined with the quick and easy performance of the new advanced formula,” says Endust Director of Marketing, Stan Stoltzfus. Endust can be used on all furniture, floors, cabinets, counters, non-fabric blinds, paneling and window sills. From kitchen cabinets to auto dashboards, the Endust Dusting and Cleaning Spray and the Endust Duster are a modern woman’s solution to a quicker clean with the same performance power of traditional dusting products.

For more information about Sara Lee, please visit the Web site at www.saralee.com. Endust products are sold nationwide and in Canada.

*Research conducted by Frank About Women

SOURCE Endust

FromtheWire | HousewaresNews

[

]