Yahoo! Delivers More Powerful Way to Bookmark Favorite Websites

October 25, 2006--Yahoo! Inc. today announced new versions of Yahoo! Toolbar (http://toolbar.yahoo.com) and Yahoo! Bookmarks (http://new.bookmarks.yahoo.com), giving users an easier and more powerful way to remember, search, organize and share their favorite web sites and web pages. The new Yahoo! Toolbar and Yahoo! Bookmarks seamlessly integrate with a more prominent “Bookmarks” button on the toolbar making it easier for users to conveniently access, manage and recall their bookmarks from any computer. Both products are available today in the U.S., Germany and Taiwan.

Today's launch marks the next stage in the evolution of Yahoo!'s bookmark offerings, which continues to meet the diverse needs of today’s bookmarking consumers -- Yahoo! Bookmarks for personal bookmarking and del.icio.us for social bookmarking. “Today’s launch of the new, integrated Yahoo! Toolbar and Yahoo! Bookmarks with advanced features puts the Web at consumers’ fingertips,” said Tomi Poutanen, director of product management for Yahoo! Search. “By focusing on the Yahoo! Bookmarks and del.icio.us brands we are able to deliver to consumers market-leading products for both personal and social bookmarking.”

The new version of Yahoo! Toolbar, which was the Web’s first downloadable toolbar, offers more personalization options to make it easier and more convenient for users to access and save their favorite web pages. New features include:

• Improved Bookmarks button to quickly save and access bookmarks from any computer;
  
• Instant “Search suggest” to immediately find relevant bookmarks as users type in the search box; and,
  
• Unlimited ability to create custom toolbar buttons for added personalization and one click access to anywhere on the Web.
  

The new version of Yahoo! Bookmarks defines a new industry standard for better personal bookmarking, offering users a more intuitive way to easily save, organize and access their bookmarks from any computer. With over 20 million consumers using Yahoo! Bookmarks, the most popular bookmarking tool on the Web today, there was a growing need for an integrated experience to make it easy and convenient for users to save and access their favorite web sites. New features include:

• Improved user interface for more interactive, intuitive Bookmarks experience;
  
• Thumbnails to easily recognize and quickly access saved bookmarks;
  
• Ability to organize bookmarks through traditional folders or “tags”;
  
• Advanced search functionality finds bookmarks by title, url and page content for instant and improved bookmarks recovery;
  
• “Drag-and-drop” capabilities for easy bookmarks management; and,
  
• Sharing bookmarks with friends via email or Yahoo! Messenger.
  

As part of the simplified brand offering, MyWeb users will be offered, over time, the choice to migrate to either the new Yahoo! Bookmarks for personal bookmarking, or del.icio.us, for social bookmarking, depending on users needs. MyWeb users will easily be able to port their bookmarks to either product, making it a seamless transition.

SOURCE Yahoo!

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