Sona Mobile Demonstrates Sona MediaPlayer for BlackBerry
May 17, 2006--Sona Mobile Holdings, Corp will be launching Sona MediaPlayer for BlackBerry a media player designed to offer multimedia applications on the latest generation of BlackBerry devices. Sona MediaPlayer is designed for near TV quality playback of synchronized video and audio files. This groundbreaking application will be showcased at the Wireless Enterprise Symposium May 16-18th, 2006 in Orlando, Florida, in conjunction with CanWest MediaWorks and Intel.
"We are thrilled to offer a media player for BlackBerry. For the very first time, BlackBerry users can receive streaming video on their devices," said Shawn Kreloff, Chairman and CEO of Sona Mobile. "And with CanWest MediaWorks as our first customer who will supply news content daily for wireless podcasts and streaming video, BlackBerry users can take advantage of a download-and-play method to receive multimedia files. We believe that this application will be well-received in the marketplace."
"Powered by Sona, CanWest MediaWorks' Video Player will provide BlackBerry users with a whole new way to view our TV content," said Mario Alfano, Senior Vice President, Marketing and Strategy of CanWest MediaWorks Interactive Division. "We are very excited about being first to market with Sona and the first to provide new and relevant Canadian video content to BlackBerry users."
"Consumers told us that they want more viewing options and we listened," added Arturo Duran, President, CanWest Interactive. "In working with world-class companies such as Sona, Intel and RIM, CanWest helps to bring video content to BlackBerry and gives users a whole new way of enjoying their handheld devices."
"Sona Media Player is a good example of how the BlackBerry platform can be leveraged to provide an even richer user experience," said Mark Guibert, Vice President, Corporate Marketing, Research In Motion. Sona will be showcasing the Sona MediaPlayer for BlackBerry in conjunction with CanWest MediaWorks and Intel at the Wireless Enterprise Symposium. Sona MediaPlayer leverages the power of the Intel XScale cellular processor in the newly introduced BlackBerry 8700 Series devices to provide near TV playback quality. Intel has invited Sona to showcase the media player at their booth #401 during the show, on the BlackBerry 8700 Series devices which utilize the Intel XScale processor.
"Intel is pleased to work with Sona Mobile to leverage the power of the BlackBerry device platform so that users can enjoy podcasts and streaming video on BlackBerry devices that feature the Intel XScale processor," stated Gary Forni, Director of Handheld Platform Software Enabling, Intel Mobility Group.
For more information, visit the company Web site at www.sonamobile.com



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