Pinnacle Studio 10 Now Optimized for HD Editing and Web Sharing

Sept. 6, 2006--Avid Technology, Inc., today announced that its Consumer division, Pinnacle Systems, Inc., has released version 10.6 of the market-leading Pinnacle Studio family of products, allowing consumers to easily create and enjoy high-quality videos in HD, as well as simplifying video editing for the web.

"According to The NPD Group, Pinnacle Studio is again the number one product in the consumer software video editing market, based on U.S. retail unit and dollar sales from January through June 2006," said Jeff Hastings, general manager, Pinnacle Systems. "We are well positioned to grow even stronger as consumers select Studio as the best tool for creating and distributing videos in HD formats, and sharing videos with friends in web-based social networking settings."

Additional powerful enhancements to the Pinnacle Studio family of products include:

• Optimal HD editing through support for all popular wide-screen displays;
  
• New tools for better managing files and scenes generated in the most recent digital capture devices, such as digital still cameras, hard drive-based camcorders, and DVD camcorders; and,
  
• Enhanced stability that is similar to professional editing products.
  

Hastings continued, "The latest Pinnacle Studio includes a number of great benefits that are important to consumers today, and also offers peace-of-mind for the future. With the general availability of Microsoft's Vista operating system right around the corner, we are committed to completing compatibility requirements for Vista by the time it is commercially available in 2007."

The Pinnacle Studio family of products includes Pinnacle Studio, Pinnacle Studio Plus Titanium Edition, and Pinnacle MediaSuite Titanium Edition.

Pricing and Availability
Pinnacle Studio software is available through the Pinnacle Systems website (www.pinnaclesys.com), at major retailers such as Best Buy, Circuit City, CompUSA, and Fry's Electronics, and also at e-tailers such as Amazon.com, Dell.com and TigerDirect.com. Pinnacle Studio offerings begin at the manufacturer's suggested retail price of US$69.99.

SOURCE Pinnacle Systems, Inc.