New Pictavision 6.0 Enables Mobile Photo & Video Sharing

October 24, 2006-Today Pictavision 6.0, the next generation of photo-sharing applications for mobile phones, was launched by Exclaim, a leading branded platform provider of innovative wireless and Web applications. Pictavision 6.0 instantly converts any BREW-, Java-, and SYMBIAN-powered camera phone from major carriers in the U.S. and internationally into a powerful photo and video upload, download, and messaging tool that automatically distributes images to major digital media Web sites, including photo sharing services, blogs, photoblogs, and Web sites-all with just a few simple pushes of a button. Pictavision 6.0 will debut in November on major wireless carriers in the United States, Mexico, and the Caribbean, followed by a December rollout in Europe, Central America, and South America.

"Pictavision 6.0 helps carriers exploit three principal trends in the digital photography space: better camera and video phones, social networking, and the proliferation of photo-sharing and storage services," says Jiren N. Parikh, Vice President and General Manager of Wireless for Exclaim. "Camera phone users can choose from among the industry's widest array of destinations to share images, due to Pictavision's multi-portal wireless connectivity. It's a viable, turnkey solution for carriers that delivers the power of social networking to every camera phone made, and empowers consumers to leave their digital fingerprints everywhere online."

Pictavision 6.0's advanced features make the shoot-and-share experience a snap for camera phone shooters:

• Multi-portal and wireless capabilities make sharing, uploading, downloading, and saving camera phone photos and videos easy and instantaneous. The integrated camera control immediately connects photos and videos with a variety of messaging options, giving users the ability to go from taking photos and videos to easily sharing them with friends and groups. Already available for KODAK EASYSHARE Gallery, Fotki, Webshots, dotPhoto, Typepad, Flickr, Adobe Photoshop Showcase, and SmugMug, Pictavision 6.0 will continue to increase integrated digital media portals monthly. Newly supported sites will automatically be accessible via existing users on their handsets.
  
• Its text and voice tagging functionality allows users to upload photos and videos with text and voice annotations for supporting sites.
  
• The automatic account creation feature allows users that do not have a photo sharing service account to automatically create an account through their mobile phones, and get started immediately without having to create one via the Web.
  
• The intuitive interface uses simple icons to help digital shooters share memories, control available camera features, including lighting, focus, and resolution, and select popular digital media posting sites.
  
• The background upload of photos and videos reduces the time waiting for high-resolution digital content to transmit on wireless networks.
  
• An affordable subscription-based model starts at $3.99 in the United States. Camera phone photographers can easily sign up for Pictavision 6.0 through the deck of a handset model's menu, or through links on a portal partner's Web site with directions on downloading the application off-deck (available in early December).
  
• Its multi-lingual support includes English, French, Spanish, and Portuguese. Additional European and Asian languages are slated for roll-out in 2007.
  

Pictavision 6.0's extensive global footprint and innovative design offers several lucrative benefits for carriers, too, including:

• Embedded advertising and marketing promotional engines, automatically supported by complete client/server side management for ad rotation, promotional code tracking, sponsorship, and more. This cutting-edge function can also view demographics by phone model, carrier, or country, to better target carriers' ads and marketing material.
  
• Fully integrated MMS (Multimedia Messaging Service), which enables MM1 connectivity from the handset application to a carrier MMSC to drive MMS revenue, or HTTP support, which offers carriers another choice for transporting the photo messaging and photo uploads, in addition to MMS.
  
• Compatibility on BREW, Java, and SYMBIAN platforms, making Pictavision 6.0 available and accessible for popular camera phone models, launching on over 30 popular models, and increasing to more than 75 by early 2007 with added support for Windows Mobile devices.