Memeo Further Simplifies Data Backup with AutoBackup Premium

October 16, 2007 – Memeo Inc., a leading worldwide provider of digital life management solutions for the consumer and small business markets, today announced the latest addition to its LifeAgent® suite of easy-to-use data management solutions – Memeo AutoBackup Premium, which further simplifies file backup and file restoration, making it the most innovative data management and protection solution available on the market today.

AutoBackup Premium is a simple solution for home and business users who want to protect content on their computers. AutoBackup Premium removes the tediousness of data backup by seamlessly integrating into Windows. With a simple right click of the mouse, users can now backup and restore files and folders from directly within Windows. As a result, users do not need to open another application, which makes backup even simpler.

"The new AutoBackup Premium takes user-friendly software to a whole new level by integrating backup functionality directly into Windows, similar to how Apple integrates backup capabilities into its OS with Time Machine,” said Hong Bui, CEO of Memeo. "With unparalleled simplicity and performance, AutoBackup Premium provides consumers with a one-of-a-kind data backup and recovery experience that simplifies their digital lives.”

"Data protection is no longer just a costly and complex corporate initiative,” sad Dave Reinsel, vice president of storage and semiconductor research at IDC. "Everyone who owns a PC has the same basic need to protect their data from accidental deletions, theft, or disaster. Backup software solutions like Memeo's help to bring advanced data protection functionality into an easy-to-use, affordable package, including an option for off-site data protection in the case of a disaster.”

By integrating into Windows, AutoBackup Premium allows users to go "back in time” to restore previously deleted or altered files. Whether it is a few seconds ago or a few months ago, AutoBackup Premium can retrieve any lost or modified file with a simple click of the mouse. After a simple click on the folder, a pop up window will display all files previously located in that folder to allow a user to simply browse for a previous version. For instance, if you are editing a photo, simply right click on that photo and all past versions will pop-up as thumbnails. You can choose which version you like the best.

Also new to AutoBackup Premium is the advanced SmartTags(TM) feature, which allows users to tag files based on key words and performs backups based on those key words. Now users do not need to know the location of their photos or documents in order to back them up – just the key word. For example, you can create a tag word such as "financials” for financial files and AutoBackup Premium will automatically back up any financial documents and files without any effort by the user.

Memeo AutoBackup Premium is available exclusively from Memeo's web site at www.memeo.com/autobackuppremium for a special introductory price of $49.95. Other Memeo products are available in over 10 languages including Chinese (Simplified and Traditional), Japanese, Spanish, German, French, Italian, U.K. English, and Brazilian Portuguese and from our OEM partners including WD, Seagate, Toshiba, Buffalo Technologies, D-Link, and retail outlets and online retailers such as CompUSA, DataVision, Fry's, eCost.com, Amazon.com, J&R, MicroCenter, and Newegg.com.

SOURCE Memeo