Kensington Announces the LiquidFM Family of FM Transmitters

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September 17, 2007 -- Kensington Computer Products Group today announced an entire family of FM transmitters, which enable the users of iPods and other MP3 players to enjoy high-quality audio in their cars. The new LiquidFM product line, a complete line refresh of FM transmitters, features Kensington's ClearFM technology for crisp, clear sound and is combined with the unique, smart features demanded by music-loving consumers.

The LiquidFM family is the next generation of FM transmitters from Kensington, which earlier this year launched the market-leading QuickSeek FM Transmitter, designed to eliminate the time-consuming tuning often needed to play an iPod through a car stereo. "As a result of our unique Smart Made Simple approach to product development, we conduct in-depth consumer research, so we know what consumers want most. We also understand their pain points,” explained Kevin Ngo, Global Product Manager for Kensington.

Based on the research findings, the LiquidFM line includes unique features such as:

ClearFM technology for enhanced audio quality
QuickSeek technology for finding the clearest station in seconds
A unique RDS capability that displays the song and artist names on a car's stereo screen
Charging capabilities through a USB connection
Connectors that work with iPod or MP3 players in a protective case

"The LiquidFM line provides enhanced functionality and greater choices,” Ngo said. "These new products make great gifts, and they will be widely available for the holiday shopper.” He added that Kensington strives to maintain compatibility with leading-edge technologies delivering the best possible experience to the consumer. As a result, the new LiquidFM for iPod line is compatible with the newly introduced iPod Nano, iPod Classic and iPod Touch and Kensington FM transmitters are consistently rated as the highest-quality FM transmitters on the market1.

The LiquidFM family consists of two FM transmitters made for the iPod and two FM transmitters designed for use with MP3 players and MP3-enabled cell phones. "Most of the top-selling cell phones are now MP3-enabled,” Ngo said. "It's a growing market, and, as a consumer needs-driven brand, Kensington is now including a cell phone adapter with its transmitters. And we are the only manufacturer to do so!”

Kensington LiquidFM Deluxe for iPod® (SKU K33424US): The ultimate iPod FM transmitter for playing your tunes through your car stereo, the LiquidFM Deluxe for iPod features a unique design and premium features, as well as superior sound quality. Suggested retail price: $99.99.

ClearFM technology provides superior audio
QuickSeek technology finds the clearest station in seconds
Displays song and artist name on your car stereo2
Charges your iPod while it plays
3 station presets for instant tuning to any FM station (88.1 – 107.9)
On/off switch avoids car battery drain
Enhanced custom digital LCD screen for easy viewing

Kensington LiquidFM for iPod® (SKU K33411US): We've taken the industry's most popular digital FM transmitter and made it even better so you can enjoy superior sound while you listen to your iPod tunes in your car. Suggested retail price: $79.99.

ClearFM technology provides superior audio
Charges your iPod while it plays
3 station presets for instant tuning to any FM station (88.1-107.9)
On/off switch avoids car battery drain
Enhanced custom digital LCD screen for easy viewing

Kensington LiquidFM Plus for MP3 Players (SKU K33408US): The LiquidFM Plus is the ideal FM transmitter to let you enjoy your favorite MP3 songs while you drive. Its unique set of features makes it the perfect travel companion for your MP3 player or MP3 cell phone. Suggested retail price: $69.99.

ClearFM technology provides superior audio
QuickSeek technology finds the clearest station in seconds
USB pass-through charges your MP3 player or any USB-powered device (cable sold separately)
3.5 mm connector for all MP3 players, plus a 2.5 mm adapter for MP3 cell phone compatibility
3 station presets for instant tuning to any FM station (88.1-107.9)
On/off switch avoids car battery drain
Enhanced custom digital LCD screen for easy viewing

Kensington LiquidFM for MP3 Players (SKU K33383USA): The LiquidFM for MP3 players features our ClearFM technology to reduce noise and enhance stereo separation, providing superior audio quality and FM reception. Suggested retail price: $49.99.

ClearFM technology provides superior audio
3.5 mm connector for all MP3 players, plus a 2.5 mm adapter for MP3 cell phone compatibility
3 station presets for instant tuning to any FM station (88.1-107.9)
Digital LCD screen for easy viewing

The Kensington LiquidFM Deluxe for iPod (SKU K33424US), LiquidFM for iPod (SKU K33411US), LiquidFM Plus for MP3 Players (SKU K33408US) and LiquidFM for MP3 Players (SKU K33383US) will be available for pre-order at Amazon.com and Kensington.com starting September 17, 2007 and at major retailers including Apple stores, Best Buy, Circuit City, Comp USA, Dell and Fry's, starting in late September.

For additional information on the new and existing line of Kensington "Play it” products, please visit www.kensington.com.

1 The Kensington Digital FM Transmitter/Auto Charger is the #1 consumer-rated and top seller on Apple.com.1 Based on sales and ratings of FM transmitters for iPod on www.apple.com dated August 2007.

2 The feature for displaying the song and artist names requires an RDS-enabled stereo. RDS is available in various vehicle models offered by leading manufacturers.

SOURCE Kensington