Bring Your Indoor Style Outdoors

July 2006 – Homeowners want to protect their exterior wood from damage caused by the sun’s ultraviolet (UV) rays and moisture, and they also want to express their unique style and personality. The Flood Company introduces its new CWF-UV5® Designer Colors Premium Wood Finish, ideal for homeowners who want to protect and beautify their wood decks and siding while maintaining their individual decorating and style preferences.

“We’re seeing a trend toward ‘exterior design.’ Homeowners want to be surrounded by their personalized décor by bringing their interior decorating sense to their outdoor living space,” said Gary Finseth, vice president of marketing, The Flood Company. “Flood’s CWF-UV5 Designer Colors gives homeowners the best of both worlds─the freedom to express themselves in color using a premium wood care product that will effectively protect their deck and siding and, in turn, secure the financial investment of their home.”

Specially formulated to guard exterior wood from water and sun damage, CWF-UV5 Designer Colors come in eight different shades, including: Spring Moss, Shades of Sand, Tarnished Silver, Milkweed, Slate Stone, Tortoise Shell, Worn Suede and Grapevine Gray. Designer Colors complements common siding colors and other furnishing and landscaping elements, and is ideal for wood decks, siding, fences and furniture. Designer Colors is guaranteed to protect against water damage, peeling, blistering and graying of the surface due to UV light exposure for five years on siding and three years on decks.

CWF-UV5 Designer Colors is fortified with Flood’s exclusive Penetrol, which enriches the wood by penetrating deeper into the wood grain providing protection that lasts 50 percent longer, and provides a mildew-resistant finish that won’t crack, peel or flake. CWF-UV5 Designer Colors will be available at The Home Depot. To find the store nearest you, or to learn how to obtain CWF-UV5 Designer Color samples, call (800) 321-3444, or visit The Flood Company’s Web site at www.flood.com.

SOURCE The Flood Company