Bath & Body Works Partners with Cellfire for Instant Discounts on Mobile Phones

August 15, 2006 - Cellfire Inc. announced today that Bath & Body Works will join the growing list of specialty retailers that are embracing mobile marketing. To kick off their partnership Bath & Body Works will offer fun Cellfire savings for midsummer splurges and back to school shopping - just by using your cell phone.

"We are excited about the prospect of connecting with our customers in this innovative new medium," said Brian Beitler, VP of Customer Marketing for Bath & Body Works. "Cellfire is the only service on the market that enables us to place branded offers on a mobile device.

Bath & Body Works has become a leading beauty retailer by creating and offering high quality wellbeing and spa products at attainable prices. With over 1,500 stores nationwide, Bath & Body Works pampers the daily lives of millions of consumers with their best-in-class fragrant bath and body care, facial skincare, hair, spa and home products.

"Bath & Body Works is a significant partnership for Cellfire, because they enable us to provide great deals in an entirely new retail category," said Brent Dusing, CEO of Cellfire. "Their store is a one-stop shopping experience for millions of people looking for gifts for friends, family - and themselves. We are honored to be a part of their strategic plan for marrying targeted customer offers with 21st century technology."

Cellfire is a free downloadable application that provides valuable coupons from a host of local and national retailers within the user's geographic region. It is the only mobile coupon service available today that provides money-saving deals for some of the most popular national venues. Besides the new offerings from Bath & Body Works, consumers can take advantage of a "rent-one-get-one-free" offer from Hollywood Video, a free appetizer at T.G.I. Friday's, as well as numerous discounts from retailers such as 1-800-flowers, Carlson Travel and other local retailers.

For more information, please visit Cellfire at www.cellfire.com.

SOURCE Cellfire