TiVo Teams Up With CBS SportsLine Fantasy Football

Sept. 7 /PRNewswire-FirstCall/ -- TiVo Inc. and CBS SportsLine announced today that CBS SportsLine Fantasy Football Companion can be accessed from any television connected to a broadband-enabled TiVo Series2 DVR. Registered users of CBS SportsLine Fantasy Football can manage their leagues, check stats and scores, and watch highlights from the comfort of their living rooms with their TiVo remote control. CBS SportsLine and TiVo are creating a new form of interactive sports programming for subscribers.

CBS SportsLine Fantasy Football Companion on TiVo is a full-featured service that gives players a new, engaging way to play and follow fantasy football:

• Fantasy Scoreboard: Check live player and team scores on all league matchups.
  
• GameCenter: Get up-to-the-minute details and statistics on the current week's matchup.
  
• Standings: Monitor weekly changes to league standings throughout the season.
  
• Lineup: View active and reserve players, injury status, and make late changes as needed.
  
• MyPlayerNews: Read breaking headlines and player news that impact a team's lineup.
• Video: Watch short-form CBS SportsLine videos, including pre-game analysis, player interviews and special fantasy football content.
  

The sponsor will have branding on the application and has invested in TiVo Gold Star Sponsorships, Interactive Tags embedded in their TV spots and Showcases for the entire season to promote usage of the interactive service to TiVo subscribers. The sponsor will also have pre-roll included in the specialized video content created by CBS SportsLine to enhance the fantasy football experience.

"CBS SportsLine Fantasy Football Companion adds tremendous programming value to TiVo subscribers by delivering with an industry-leading service and specialized CBS SportsLine video -- with our sponsor's support, this service will drive additional interest in TiVo content partners," said Tara Maitra, TiVo's Vice President and General Manager, Programming. "The partnership demonstrates TiVo's commitment to building an expansive set of valued online services and elevating the home entertainment experience."

"We continually evaluate innovative offerings that enhance the fantasy football experience and TiVo gives our users highly coveted access to televisions in the living room, giving us the ability to reach fantasy football fans where they actually watch the games," said Steve Snyder, General Manager of CBS SportsLine. "TiVo-based connectivity, along with our PC and mobile products, creates an unrivaled multi-screen experience for CBS SportsLine Fantasy Football users."

Registration for CBS SportsLine Fantasy Football is free at www.sportsline.com/fantasy .

SOURCE TiVo Inc.

• Email this page
• Printer-friendly version