Sweet Sound at a Great Value: Motorola Introduces W Series Handsets

January 7, 2008 – Motorola, Inc. today showcased dependable communication and great music at the excellent value with the introduction of two new W series GSM handsets at the 2008 International Consumer Electronics Show (Booth #8545, Central Hall). The new W230 and W270 handsets offer easy-to-use music capabilities, expandable memory with optional microSD card, clear audio in noisy environments and a simplified interface for text messaging.

“These new devices offer design elements, music features and outstanding battery life that consumers don’t expect to find at this price point,” said Stu Reed, president, Motorola Mobile Devices. “Whether buying your first phone or trying out a music phone for the first time, these new models from Motorola are the perfect choice.”

Motorola W230 and W270
The W230 and W270 include features that go beyond mobile phone basics with multiple ways to enjoy music and stay connected. A dedicated music key activates an integrated digital audio player which supports MP3 and other popular formats. Favorite songs can be stored using optional microSD removable memory cards up to 2GB in size.

In addition, users have access to free music and news through an FM radio with integrated Radio Data System (RDS) which displays artist, title and type of song playing on the radio. Users can also record FM radio clips to use for the phone’s alarm, share favorite stations with friends through text messaging and listen via headphones or speaker.

Both devices offer great phone capabilities in addition to music features, including Motorola CrystalTalk technology that helps reduce background noise. Up to nine hours of talk time, the capacity to store up to 500 text messages and phone contacts, one click access to create text messages and the ability to access the Web, create a well-rounded feature set at a great value.

The W230 harmonizes value and style with an eye-catching, slim candybar design. The device is available in two interchangeable faceplate color palettes: licorice/silver, and titanium gray/mandarin. The no-nonsense keypad and large color display are easy to use, while a slim design makes it extremely pocket-portable. The W270 provides another design option for consumers by incorporating the same features of the W230 in a sleek and affordable clam-shell design.

Availability
The W230 and W270 handsets are expected to become available in Q1 2008.

SOURCE Motorola