Sony Ericsson Launches the New Brand XPERIA, Unveils the XPERIA X1

February 11, 2008--Today marked the launch of XPERIA and a new era in mobile communications with the announcement of the XPERIA X1, a stand-out arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

As the first Sony Ericsson device with Windows Mobile, the XPERIA X1 lets you choose from a dynamic range of activities anytime and anywhere, enabling you to enjoy your favorite entertainment content and work efficiently on-the-move. Access a world of experiences simply by touching the XPERIA panel on the screen. The XPERIA X1 combines a 3-inch clear, wide VGA display and a full QWERTY keyboard within a quality metal-finish body.

“XPERIA is the first brand truly born within Sony Ericsson, and it represents our vision to deliver a premium experience of energized communication to consumers,” said Karen Morris, head of marketing, Sony Ericsson North America. "With the launch of XPERIA X1, multimedia entertainment meets web communications. When you combine its innovative design, intuitive panel navigation and countless advanced features, this first generation XPERIA device sets the benchmark for mobile broadband convergence."

“Our vision for the XPERIA X1 is to deliver a seamless blend of mobile web communication and multimedia entertainment within a distinctive design,” added Rikko Sakaguchi, head of portfolio and propositions, Sony Ericsson. “XPERIA is our promise to think foremost of the user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Sony Ericsson XPERIA X1 – energized communication, the premium experience.

• Convergence of multimedia entertainment and mobile web communication
  
• Unique arc slider with easy-to-use QWERTY keyboard
  
• XPERIA panels - arrange as you want for easy access
  
• Enjoy multimedia entertainment on bright wide VGA display
  
• Windows Mobile capabilities
  

XPERIA panel interface – experiences just the way you want them
Enjoy access to different experiences – web, multimedia, applications – from your phone's desktop. With its unique panel interface, you can navigate and configure the nine panels just the way you want them.

Multiple navigation – the choice is yours
XPERIA X1 lets you interact with your phone in different ways with touch, full QWERTY keyboard, four-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out
The arc design gives XPERIA X1 a distinct and unique feel. Slide the screen upwards to reveal the QWERTY keyboard. Ample distance between keys makes typing fast and easy.

Ultimate mobile experience – performance on the move
With Windows Mobile, the highest data transfer rate (HSDPA/HSUPA) and WiFi support, you can enjoy your favorite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA X1 is a premium mobile experience.

The Sony Ericsson XPERIA X1 will be available to US consumers in the second half of 2008. For more information, please visit www.sonyericsson.com.

SOURCE Sony Ericsson