Pioneer Showcases Home Theater Innovation and Emotion at CEDIA

September 6, 2007--Pioneer Electronics (USA) Inc. unveils a sophisticated collection of new product offerings at the Custom Electronic Design & Installation Association (CEDIA) Expo this week that reinforces its position as the quality leader in home theater entertainment. Pioneer® distinguishes itself among discerning entertainment junkies with technology-rich audio and video components as well as new music devices that elevate home entertainment to new levels. With robust customization and integration capabilities, home theater professionals can confidently design an array of high performance theater systems with these new Pioneer products. The Pioneer booth #740 will utilize visually stimulating imagery from its newly launched advertising campaign.

The breadth of Pioneer product excellence on exhibit at CEDIA booth #740 includes:

• The next generation Elite® Blu-ray Disc® player with HDMI™ 1.3 capability that allows enthusiasts to fully realize high resolution audio formats that compliment the dramatic on-screen imagery for high definition entertainment as the director intended.
  
• A new Pioneer Elite flagship A/V receiver featuring revolutionary technologies and customization capabilities for supreme 1080p high definition control. Extraordinary in both performance and size, the new model utilizes an array of engineering advancements for unprecedented reproduction of audio and video entertainment with maximum power. With industry-leading room tuning, users gain realistic performance in any home space. The Pioneer booth has an intimate sound room for visitors to experience the new flagship system
  
• Four new KURO televisions in 50” and 60” screen sizes with a host of picture advancements that produce deep blacks, vibrant colors and enhanced details previously unseen in other flat panel displays. The completely reengineered KURO is truly built for emotion boasting three-dimensional picture with full sound performance
  
• The return to its audio heritage with two-channel stereophonic sound components that bring personal high fidelity music enjoyment back into the home. Two new Super Audio CD (SACD) players and two stereo receivers create critical listening sound reproduction of traditional and emerging music formats
  
• The unveiling of a disruptive advertising campaign that serves to truly differentiate Pioneer home entertainment as a seeing and hearing experience like never before.
  

“Earlier this year we set the standard for flat panel displays with the KURO television and we continue to lead the industry with products that take advantage of engineering and design expertise to bring unrivaled picture and sound to home theater audiences,” said Russ Johnston, executive vice president of marketing and product planning for home entertainment at Pioneer Electronics (USA) Inc. “From product cosmetics to booth construction all CEDIA attendees from A/V aficionados to custom integrators will clearly recognize Pioneer as the preeminent manufacturer of sleek, uncompromising entertainment.”

Pioneer’s Home Entertainment and Business Solutions Group develops high definition home theater equipment for sports and entertainment junkies. Its flat panel televisions, Blu-ray Disc® players, A/V receivers and speakers heighten the emotions created by great HD content. The company brands include Pioneer® and Elite®. When purchased from an authorized retailer, consumers receive a limited warranty for one year with Pioneer products and two years with Elite products. More details can be located at www.pioneerelectronics.com.

SOURCE Pioneer

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