Panasonic Debuts Eight New Innovative Customized Frames for Plasma TVs

Aug. 1 /PRNewswire/ -- Panasonic, the leader in plasma TV and the best selling plasma brand in the United States, is continuing to build upon last year's successful launch of its line of custom-built frames with the debut of eight new designs compatible with select Panasonic plasma models. The complete line of Panasonic Plasma Frames are now available exclusively at www.panasonicdirect.com/masterpiece. Individual frames range in price from $399.95 to $499.95 SRP*.

The new Plasma TV frames add an elegant, personalized accent to the designated Panasonic plasma TV and transform it into a functional piece of art. Users can now enjoy the breathtaking images provided by plasma technology, from high-definition broadcasts to digital photos, surrounded by a custom frame that will fit in with their decor and enhance the viewing experience. When introduced last year Panasonic was the first television manufacturer to offer this innovative option.

Panasonic developed these unique frames in eight different styles specifically designed for select 42-inch and 50-inch Panasonic plasma models. Frames are available in pewter, mahogany, walnut, black, antique white and various gold finishes. Consumers can truly complete their masterpiece by adding a home theatre system and professional installation options for convenience and piece of mind.

"We discovered with last year's success that there is an emerging market for users who want their TVs to be more than what they have been -- to become the centerpiece of their new digital lifestyle," said Merwan Mereby, vice president of Panasonic's e-business operations. "These exclusive frames give our customers the opportunity to truly personalize their viewing environment and make their Panasonic plasma TV a stylish part of their decor.

"With the variety of styles offered, the frames not only enhance the home theater environment, but are equally impressive in corporate settings and public venues such as board rooms, hotel lobbies, reception areas -- anywhere you would consider placing a plasma TV," said Mereby. "Our innovative frames take the High Definition plasma lifestyle to a whole new level in style."

In addition, to further enhance the total viewing experience, Panasonic is now making available a distinctive collection of High Definition art and photography for use on Panasonic High Definition Plasma TVs. The content is accessible through the Panasonic HD Image Gallery www.panasonic.galleryplayer.com, which features an extensive library of downloadable HD image collections powered by GalleryPlayer.

The depth and content available from GalleryPlayer is extraordinary, ranging from priceless masterpieces from Monet, DaVinci and Andy Warhol, among many other renowned artists, to stunning photographic imagery from The Metropolitan Museum of Art, National Geographic, Time, Life and other leading content partners.

* Suggested Retail Price. All prices are in U.S. dollars.

SOURCE Panasonic Consumer Electronics Company