New W710 WALKMAN Phone Fit for an Active Lifestyle

Tags:

May 18 /PRNewswire/ -- Listening to music while exercising takes a new turn today as Sony Ericsson introduces the W710 WALKMAN phone. Designed to support the active, sporty lifestyle, the W710 includes a motion sensor plus new fitness applications that measure your running speed, distance and time, or simply count your steps when walking. Sporty good looks, a high performance WALKMAN player and an easy-to-use interface all combine to make the W710 the perfect sporting partner, whether you're running for fun or keeping a check on how much you walk each day.

"Sony Ericsson is setting a new standard for innovation, and we continue to create mobile devices with cool easy-to-use features, said Najmi Jarwala, president, Sony Ericsson Mobile Communications (USA) Inc. "We are building on our success by delivering award-winning, iconic products across a broad range of price segments."

Available in Performance Graphite and Hatha Violet, the W710 also features a 2 Megapixel camera with digital zoom and includes a 512MB Memory Stick Micro (M2) memory card -- enough to keep you going through the longest walk or fitness session, although this can be expanded by upgrading to a 1GB M2 card if you're left wanting more.

Fitness applications included help you take your WALKMAN phone into new territory. A jogging application can be accessed easily from both the sub display and main display to measure both speed and distance covered. There's also a daily step counter that resets automatically at midnight and your progress is displayed even when the phone is on standby.

Easy to use while on the move, the fitness application, WALKMAN player and FM radio can all be controlled using the external display and the quick access keys -- so you don't have to lose your concentration while fiddling with buttons.

The W710 comes with the very latest Sony Ericsson accessories including the Active Clip IAC-60 which is specially designed to make the W710 accessible and comfortable to wear while working out. Clipped to your bag, waist or to your arm with an armband, it makes using all the features on the W710 easy when working out.

Sony Ericsson's Stereo Portable Handsfree HPM-65 eliminates the frustration of your earphones falling out during exercise. A light design with ear hooks gives a stable fit, while a standard 3.5 mm plug means you can change your earphones if you wish. As with all WALKMAN phones, the music mutes when the phone rings so you need never miss a call.

More key features of the W710:

Music listening

  • WALKMAN player -- advanced music player with Mega Bass; allows search and sort by artist, album, track and playlist
  • FM Radio with RDS -- up to 20 favorite channels can be stored with the preset function. The FM Radio can be used as an alarm clock
  • Flight Mode -- turn the phone off in no-phone zones for music player only

Music management and transfer

Supplied Disc2Phone Music Management Software allows you to easily rip your CDs and transfer tracks from your PC to your phone. You can also transfer tracks to your phone that you've already ripped into your existing music libraries; just 'drag and drop' and the full metadata -- artist, album and track -- will be transferred too. When the W710 is connected to your PC with the USB cable, the PC recognizes the Memory Stick Micro (M2) as an external hard drive, so you can easily and quickly transfer music files to the Memory Stick in this way.

Music recognition

Now you can easily discover the title and artist of a song you're listening to on the phone radio or even your own radio at home or in the car. TrackID powered by Gracenote Mobile MusicID is a new service which means you can record a few seconds of a song either via the microphone or the built-in FM radio and then with one click send that clip to the Gracenote worldwide music database which will identify the track and relay the information back to the W710 phone.

Key accessories

  • Portable Speakers MPS-60
  • Music Cable MMC-60
  • Stereo Portable Handsfree HPM-82
  • FM Music Transmitter MMR-60 (not available in all markets)
  • Sony Memory Stick Micro (M2) Up to 1GB

The Sony Ericsson W710 is a Quad-band EDGE/GPRS WALKMAN phone commercially available in Performance Graphite and Hatha Violet and starts shipping during Q3 2006. It is available in two variants:

  • W710i Quad Band EDGE 850/900/1800/1900 for Europe, Middle East, Africa, and Americas
  • W710c Quad Band EDGE 850/900/1800/1900 for Mainland China

W710 -- Features at a glance:

Imaging and messaging

  • 262k colors display
  • 176x220 pixels TFT display
  • 2.0 mega pixel camera
  • Digital zoom
  • Video recording/playback
  • 10MB user memory
  • Bundled with 512MB Memory Stick Micro (M2)
  • SMS, EMS and MMS
  • QuickShare
  • Instant Messaging
  • Push to Talk
  • Adobe picture/video PC SW Music & Active
  • WALKMAN Media player (MP3, AAC and AAC+, eAAC+)
  • 512MB Memory Stick Micro (M2) -- enough to hold 470 tracks in eAAC+ format
  • Support for m4a
  • Active Stereo headset in the box
  • FM radio with RDS
  • Sturdy Sports armband and belt clip in the box
  • Fitness Application -- Pedometer
  • 1.5" 128x128 4-level orange on black external LCD for quick access to music
  • Streaming Audio/Video
  • Java MIDP 2.0
  • 3D games
  • Music and VideoDJ Connectivity
  • EDGE Quad-band 850,900,1800,1900
  • GPRS class 10
  • EDGE class 10
  • Bluetooth functionality
  • 512MB Memory Stick Micro (M2) provided in the box (can store up to 470 songs with eAAC+)
  • USB 2.0 support with USB cable provided in the box
  • PC Tools & Software
  • Infrared
  • WAP 2.0
  • Full HTML Browser
  • RSS Feed Accessories
  • Portable Speakers MPS-60
  • Music Cable MMC-60
  • Stereo Portable Handsfree HPM-82
  • FM Music Transmitter MMR-60 (not available in all markets)
  • Sony Memory Stick Micro (M2) Up to 1GB

For more information on Sony Ericsson, please visit www.sonyericsson.com/us .

SOURCE Sony Ericsson Mobile Communications (USA) Inc.