Networks In Motion Announces AtlasBook Navigator at CTIA Wireless 2008

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April 1, 2008 – Networks In Motion (NIM), the award-winning wireless navigation, hyper local search, and location-based services (LBS) company with the largest mobile phone navigation subscriber base in North America, today announced AtlasBook Navigator, a new software platform enabling people to bypass traffic jams, explore a new town, plan social activities on-the-go or just find their way home using their GPS-enabled mobile phone.

Available to wireless carriers to implement into their own branded mobile phone navigation applications, AtlasBook Navigator will be demonstrated in the NIM booth # 1963, at CTIA Wireless, April 1-3, 2008.

In addition to maps, local directories of 14 million points of interest (POIs), and turn-by-turn directions with voice guidance that were available in NIM’s previous software platform, AtlasBook Navigator’s new features include:

Real-Time Traffic Avoidance: Provides live traffic updates and also calculates detours in advance of upcoming traffic, pro-actively alerting drivers to new developments on the road ahead such as congestion or accidents, giving them tools to make decisions on-the-go.
3D Perspective View: Enhances navigation by displaying maps from angles users would see through car windshields, making it easier to visualize turn-by-turn directions.
Mobile Activity Planning: Users can now search for show times, critics’ ratings and other details for movies, concerts, plays, sporting events and other social events around their GPS location. With a single click, the user can navigate to the movie theater or the event venue and search for local parking, restaurants, ATMs or other POIs around the location.
Gas Prices: Users can search for a gas station nearest their GPS location or stations with the cheapest prices and one-click navigation guides motorists there.
Weather: Provides current weather conditions and forecasts for the user’s GPS location or for any city around the world.

“Adding access to real-time data feeds like traffic, weather and events will make mobile phone navigation an indispensable part of everyday life,” said Doug Antone, president and CEO of Networks In Motion. “We’ve developed a patent-pending traffic solution that provides users with detour options that they can compare against their current estimated time of arrival (ETA), rather than just blindly rerouting the driver like some competing services. We believe that paying extra attention to detail in designing our products is a key reason why our solutions are the most popular in the world, with three million paid subscribers and counting.”

A social networking aspect of AtlasBook Navigator, called ‘place messaging,’ allows a user to send a greeting along with their GPS location to a friend so they can easily meet up with each other. For example, a subscriber can search for a restaurant and send the destination to their friend along with a message about a time to meet. If the friend is a subscriber they will get audible turn-by-turn directions to the destination; if they’re not a navigation subscriber, they’ll receive static directions as a text message.

AtlasBook Navigator also allows users to plan trips ahead of time by using a customized Web site on their home or work computer. Recent searches and favorites folders on the AtlasBook Navigator Web site can be synchronized with the same folders on the mobile phone.

Mobile phone navigation applications powered by Networks In Motion are currently available to customers at major wireless carriers in North America who purchase a GPS-enabled mobile phone and download the navigation software, which is commonly branded by the carrier. NIM has the largest mobile phone navigation subscriber base in North America, surpassing three million paid users.

More information is available at www.networksinmotion.com.

SOURCE Networks In Motion